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Monthly Archives: August 2009
A Monday Morning Visual Quiz
Look closely at this photograph. Check out the color, the rich lighting and resolution, those freaking awesome goggles. How old do you think it is? Would you guess fifty-seven years? This portrait of a railroad worker taken in the roundhouse … Continue reading
At At Minimum, Spokespeople Should Be Able to Speak
Earlier this week, Advertising Age posted a story about the Kellogg Co. consolidating its agency roster from thirty down to five. As anyone who has lived through this nail-biting process well understands, a lot of agency people will be losing … Continue reading
Posted in Advertising
Tagged Advertising Age, Kellogg Co., Procurement, The Reader's Digest
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RT #Twitter Contains 40% "Pointless Babble" http://bit.ly/1V1UN
A recent Pear Analytics study finds that 40% of Twitter messages from a random sample of 2,000 tweets amount to “pointless babble.” Items like “I’m eating a sandwich” clog the micro-blogging service, followed closely by conversational messages between users at … Continue reading
Posted in Advertising
Tagged Element 79, Facebook, Guy Kawasaki, MySpace, Pear Analytics, Social Networks, Twitter
1 Comment
YouTube and The Next Level For Mass Amateurization: Cash
Yesterday, YouTube announced a significant change in policy that will reward anyone who posts popular user-generated content with cash. Essentially, they will identify any video as it gains popularity, then contact the owner who posted it and ask if they … Continue reading
Posted in Advertising
Tagged Copyright, Evolution of Dance, Judson Laipply, Mass Amateurization, Susan Boyle, Tonight Show, YouTube
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A New Local Network: ChicagoNow.com
The people over at Tribune Media just debuted chicagonow.com: a new blog network launched two weeks ago after three months in beta as chicagosbestblogs.com. Aggregating seventy+ blogs that loosely share a Chicago-centric theme, this site aims to attract young, digitally-savvy readers uninterested … Continue reading
Posted in Advertising
Tagged Blog, Bud.tv, Chicago, Chicago Tribune, ChicagoNow.com, Clay Shirky, Community, Craig Newmark, Improv, Web 2.0, Wired
1 Comment
Even Online Video Consumption Bows To Dinner
Engagement matters more than ever in these hyper-connected, hyper-distracted times. As a connected culture, we want to know, we don’t want to miss, we can’t wait to forward the next sparkly, shiny, useful message thing that comes our way. And … Continue reading
Posted in Advertising
Tagged Interpret, LOL Cats, Media, Online Video, Stephen Colbert
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Exhibit A: One to One Selling
Last Thursday, around Noon, I got an e-mail from Bob Garfield, the advertising critic for Advertising Age. Rather cryptically, he wrote: i know payback is a bitch, but here’s your chance to reverse roles: thechaosscenario.net I’ve known Bob for a … Continue reading
Posted in Uncategorized
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The Cost of Format Change
Remember learning that the spaceships on the first Boston album were actually intergalactic guitars? Did you ever spend hours staring at Shusei Nagaoka and Ria Lewerke’s cover art for ELO’s Out of the Blue double album? You wouldn’t do that with a Greenday CD… … Continue reading
After This Reset, What's Ahead for Advertising?
Something happens during natural disasters–something oddly positive. As the floodwaters rise or the fires spread, people reach out in cooperation, banding together as ad hoc communities with a common cause. Long after the damage is over and property has been … Continue reading
Posted in Advertising
Tagged Adweek, Brand Week, Brands, Google, Initiative, Recession, Steve McClellan, Sue Mosely, Trust, WPP
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In An Imperfect World, Intelligent Iteration Is A Crucial Skill
Eighteen years ago, photographer John Terence Turner created this instant classic for Nike. The shot captures a lone runner mid-stride in one shaft of light amidst the shadowed canyons of Seattle and features the brilliantly understated caption, or perhaps even … Continue reading
Posted in Advertising
Tagged 3 Minute Ad Age, Iterative Method, John Terence Turner, Mark Earl, Nike, Ogivly, Planning, Research, Testing
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