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Monthly Archives: September 2009
Where Have You Been? A Matter of Cookies and Transparency.
This month’s Epicenter blog on wired.com discusses Flash Cookies, an online tracking mechanism similar but far less known than the more commonly-recognized internet cookie. Both operate very similarly to store user data, but there are signifigant differences. Perhaps the biggest … Continue reading
Apple Moves Over Two Billion Apps In Eighteen Months
According to a press release from Cupertino yesterday, Apple’s App Store delivers roughly 6.3 million downloads a day or a head spinning seventy-three apps per second. You can now choose from over 85,000 programs, up over twenty thousand in the … Continue reading
The Changing Face of Facebook
A recent feature in the New York Times Sunday Magazine labeled “Facebook Exodus” highlighted some purported trends regarding Facebook and it’s fading hold on certain demographics. Of course, Facebook proponents viewed this less as ‘highlighting’ and more like ‘hyping’ but … Continue reading
Posted in Advertising
Tagged Cable Television, College Students, Dungeons and Dragons, Facebook, High School Students, New York Times, PA, Radnor
1 Comment
This Is A Metaphor For Something…I'll Take Suggestions
The punchlines almost write themselves…but I’d prefer yours. Anyone? By Dennis Ryan, CCO, Element 79 Bookmark It Hide Sites
Posted in Uncategorized
7 Comments
The High RPM Historic Road Markers of Elkhart Lake, WI
A team from Element 79 spent Tuesday night and Wednesday in Wisconsin as part of an ongoing new business pitch process, including an overnight stay at the Osthoff Resort in Elkhart Lake, WI. This charming town exudes a well-kept vintage … Continue reading
Posted in Advertising
Tagged Element 79, Elkhart Lake, Historical Markers, Millard Fillmore, Osthoff Resort, Road America, Sheboygan
1 Comment
Fair Warning: Blogger Not Nearly As Fabulous As This Image Suggests
Despite being recently overturned, the Chicago City Council’s well-intentioned but clueless ban on foie gras means making snide comments about other well-intentioned yet clueless lawmakers qualifies me a stone-thrower in a glass house. Still, in a soft news story I find … Continue reading
Posted in Advertising
Tagged Airbrushing, Band-Aid, Chicago City Council, Eating Disorders, French Parliament, Image, Lil Kim, Models, Photoshop, Steve Austin, Valerie Boyer, Warning Labels
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Clouds Don't Come Free: What Twitter Costs You and Why You Might Want to Rethink That Bargain
Perhaps the biggest accomplishment of American jurists has been reducing our vivid national tongue into an indecipherable mind-numbing wall of impenetrable boilerplate. Which is a form of job-protection I guess but otherwise adds precious little in the way of common clarity … Continue reading
Posted in Uncategorized
Tagged Advertising Age, Amazon, Biz Stone, email, Intellectual Property, SImon Dumenco, Twitter
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Skewing Online Data: Why Marketers Should Think "Convergence" Not "Transference"
Studies show that if a brand wants to drive significant online impressions, they should advertise on TV. Similarly, if a TV ad aspires to live longer than thirty seconds, it should continue the experience online. Cross platform convergence makes today’s … Continue reading
Posted in Advertising
Tagged AdXpose, Click Count, Impressions, MPire, Online, ROI, Super Bowl, tv
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Respecting and Enhacing Brand Voice Through Advertising
On the way into work today, I passed a bus featuring an ad for Quaker Oatmeal. Three simple words floated in a beautifully clean layout atop a portrait of the Quaker and his knowing smile (whom for reasons lost to … Continue reading
Posted in Advertising
Tagged Brand Voice, Element 79, Facebook, Go Humans Go, Goodby, Larry, Quaker Oatmeal, Robots
2 Comments
Lost In Translation on I-94
Such a pity that one culture’s ‘baby’ is another culture’s “Baaaaaabe.” By Dennis Ryan, CCO, Element 79 Bookmark It Hide Sites