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Monthly Archives: September 2009
Pop Culture's Daily Cliff Notes: Keeping Pace With Google Trends
My venture capital friends don’t concern themselves with whether or not Kevin Jonas is dead (“Kevin Who? Does he play for the Brewers?”). My accountant acquaintances may or may not know who Leodis McKelvin is, or care what it means … Continue reading
Advertisers Will Thrill That 20% of Tweets Reference Brands…
…but really, that’s hardly surprising. As a culture, what do we share? The Chicago Bears? Republican or Democratic politics? American Idol? The simple truth is that one thing all Americans have in common, regardless of gender or age or race, … Continue reading
Posted in Advertising
Tagged American Idol, Brands Are Opinions, Chicago Bears, Penn State, Twitter
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A High Decibel Reminder of The Thrill of Possibilities
My wife and I wanted to do something special to mark our older daughter’s sixteenth birthday. Sunday afternoon, it became glaringly obvious that taking her to the U2 concert at Soldier Field would definitely qualify as something special, and after … Continue reading
The New Bud Light Lime Ad: Outrageous? Yes. Classic? Yes.
I don’t know what you think about this spot from Bud Light Lime. All I know is that people are talking about it. And as an execution, from the casting to the intentionally counter music track, it’s note perfect. Yes, … Continue reading
You’re Right Again Bill Bernbach: Advertising Is Fundamentally Persuasion, and Thus Not Science But Art
A group of us spent the day yesterday at a briefing session for a new business pitch. Unlike most of these exercises, this client spent a lot of time carefully assembling a presentation that was incredibly dense with facts and … Continue reading
Posted in Advertising
Tagged Animatics, Art, Bill Bernbach, Harris Bank, Performance, Persuasion, Science, Television
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To React or Respond? A New Challenge of Our New Media World.
Yesterday, a group of us at Element 79 took part in a conference call as part of an Omnicom initiative via the Harvard Business School called The Digital Transformation. The featured speaker was Diane Hessan, CEO of Communispace: a fast-growing … Continue reading
The Turncoat…
As we were heading home from a gloriously sunny Labor Day weekend, I saw this tree. Look, I like trees. A lot. Anyone who’s been to my house knows I have an almost embarrassing penchant for paintings of trees. After … Continue reading
A New Retirement Opportunity for Copywriters: Big Businesses Hiring Professional Tweeters
This recent Yahoo! news item tells the story of Alecia Dantico, a professional Tweeter who is part of a growing trend of large corporations hiring talent to send out messages on that social network. Like most creative endeavors, this … Continue reading
Actually Ad Age, The Reason "Why Social Media Isn't Living Up to the Hype (Yet)" Is Because There's No Such Thing As Social "Media"
In this week’s Advertising Age, Chris Perry–the senior guy in Weber Shandwick’s digital practice–wrote an article placing the major ‘blame’ for social media’s under-performance squarely at the feet of the ‘dated agency model.’ Because social media is so new and … Continue reading
Today Is Hump Day, So This Blog Celebrates YOU!
That’s right, you! We think you are great! You are extra special! You make a difference! Okay, maybe we only believe this because we visited The Good Cheer Company. And you’re right: our snide, smarty pants, irony-loving attitude usually makes … Continue reading