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Monthly Archives: October 2009
Advertising Breakthrough at the Street Level
A lot of marketers make a big deal about the need for street teams and live, experiential marketing. And they budget for it. But people actually on the street operate with far more limited budgets. To them, breakthrough isn’t just … Continue reading
Posted in Advertising
Tagged Amie Dowker, Comedy, Experiential Marketing, Gorillas, Monkeys, Street Teams
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The Accessible Emotion: Why Laughter Is An Advertising Mainstay
The news from this year’s TV upfront market is that while the economy continues its drag on overall revenues, the one bright spot for primetime network sales has been half hour sitcoms. According to an article in Advertising Age, the … Continue reading
Posted in Advertising
Tagged Advertising Age, Comedy, Mentos, Network Upfront, Sitcoms
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Note To e-Marketers: You Can Automate Surprise Too
Every weekday morning when I first switch on my computer, I’m reminded of every purchase I’ve ever made online. Because every morning, among various other things, my email inbox contains something from West Elm (Christmas, 2007–a serving platter), something from … Continue reading
Posted in Advertising
Tagged Amazon, Automated Sales Pitches, Brooks Brothers, Christmas, E-mail, Inbox, Joseph A. Bank, Overton's, West Elm, Wine Legend
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PR Now Sidestepping Traditional Media Relationships To Pitch Consumers Directly
Advertising Age published an interesting item the other day on the rising trend among PR firms to take a pass on pitching traditional media outlets and go directly to consumers with their messages. A cynic might contend that publishing and … Continue reading
Facebook Fan Pages Make Perfect Sense When Your Brand Actually Has Fans
According to an item in Mediapost, the NHL will unveil it’s new fan page on Facebook later this afternoon. The screengrab of it looks beautiful; loaded with continually-updated content and highly interactive, it resembles nothing so much as their own … Continue reading
Posted in Advertising
Tagged Engagement, Facebook, Fan Page, MediaPost, NHL, Odor Eaters, Social Network
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Memo to Twitter Users re: What The Bing Announcement Really Means–Prepare To See The Whale More Often
Microsoft’s announcement that they signed both Facebook and Twitter to bring real-time updates to their Bing search engine has many posters aflutter over the possibility that their one-liners could find a huge audience far beyond their own friend lists. And the … Continue reading
Hey Mobile, Are We There Yet?
Anyone who’s paid even the most cursory attention these past few years has heard the rising chorus touting the mobile platform. And with good reason: cell phones enjoy both incredible ubiquity and total devotion. As of July, the US market … Continue reading
Posted in Advertising
Tagged 3G, Cricket Wireless, Gomez Inc., iPhone, iPod, Mobile Web, ROI, Smartphones
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WWHD? The Comic Virulence of the Hitler YouTube Meme
Knock-knock jokes… Top Ten lists… ”That’s what she said”… Over time, cultures build stockpiles of shared comic references. Back when we all watched Saturday Night Live, everyone copped Dana Carvey’s “Isn’t that special?” complete with the Church Lady’s off-balance lip … Continue reading
After A Year, the Collective-Thinking is that Brands Are Opinions: Introducing brandsareopinions.com
This blog began almost one year ago as a repository for thoughts and opinions related to the rapidly-changing world of marketing. ”Collective-Thinking” referred to the cloud nature of modern intelligence; how the thoughts and opinions surrounding our industry exist in … Continue reading
The Latest Web-Enabled Game: Worldwide-Hide-And-Seek
Most everyone does stupid stuff as a kid; you play games and try things with only the most minimal concern for personal safety (“Sure we were shooting each other with BB guns–but we were wearing shop goggles!”). It’s the nature … Continue reading
Posted in Advertising
Tagged Balloon Boy, Captain Sully Sullenberger, Falcon Heene, Larimer County, NY Times, Sheriff James Alderden, Twitter
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