Monthly Archives: October 2009

Welcome To The World Wide Complaint Desk

Posted on October 15, 2009 by Dennis Ryan

Despite what some spittle-lipped sharpsters might try to sell you, social media’s rapid behavior-changing adoption is still far from settled enough for anyone to analyze and measure.  The marketing industry still bobs chest deep in the churning waves, making assessment … Continue reading →

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The Twitter Social Mobile Crash

Posted on October 14, 2009 by Dennis Ryan

The notion of a Twitter Social Mobile Crash is not a metaphor.  I don’t mean to imply Twitter no longer dominates as the pre-eminent social media on the mobile platform–they certainly do.  In fact, according to a Crowd Science survey, … Continue reading →

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The Web Won't Wait: Why Teaser Campaigns Online Create More Annoyance Than Anticipation

Posted on October 13, 2009 by Dennis Ryan

Monday morning, I received an email from Dyson US entitled “What has Dyson invented now?”  I usually delete sales messages right away but having owned three Dyson vacuums over the years and spent some time poking around the website that … Continue reading →

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International Symbol or Visual Puzzle at the Cliffs of Moher

Posted on October 12, 2009 by Dennis Ryan

I missed two blog entries last week due to an annual golf trip to Ireland.  This year, we went to the West, in County Clare and the Galway area.  After playing a gorgeous round at Lahinch and before an unbelievable … Continue reading →

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86 Gourmet

Posted on October 7, 2009 by Dennis Ryan

Conde Nast’s announcement that they were shuttering Gourmet magazine after nearly seven decades of glossy publication came as a shock to many.  I can’t pretend that I am so accomplished or interested a cook that it affects me directly any … Continue reading →

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The Advertising Industry Lighthouse: Enthusiasm

Posted on October 6, 2009 by Dennis Ryan

As part of a new business pitch this morning, we’ve been reviewing the Lighthouse philosophy of challenger brands as espoused by Adam Morgan and the big brains at “Eat Big Fish.”  At the most simplistic level, a Lighthouse Identity helps a … Continue reading →

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This Monday Night's Football: Are You Ready For Some Backstory?

Posted on October 5, 2009 by Dennis Ryan

Since it’s debut in 1970 on ABC, Monday Night Football has been a storied franchise. With nearly forty years of TV ratings success, that would be inevitable.  Week after week, the nation tunes in to watch the NFL in it’s … Continue reading →

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In Any Pitch, The Waiting Is The Hardest Part

Posted on October 2, 2009 by Dennis Ryan

Today is decision day, when the International Olympic Committee announces their choice of city to host the 2016 Olympic Games.  Because of this, great numbers of Chicagoans now know firsthand what it’s like to be in a new business pitch. … Continue reading →

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On Memes, Payback, and Illogical Conclusions

Posted on October 1, 2009 by Dennis Ryan

The rise of the internet meme has been a largely amusing thing: keyboard cat, Hitler ranting on issues of the moment, and of course, Kanye.  Kanye, Kanye, Kanye/Hitler… But like anything that soars in popularity and finds a way to … Continue reading →

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