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Monthly Archives: November 2009
A Call To Creatives From Every Discipline: Converge Now!
The ongoing debate over who should lead the next iteration of marketing creativity has grown exhaustingly tiresome. Anyone who still spends their energy debating the relative merits of digital or traditional creativity is wasting precious time. Today, the only true … Continue reading
Posted in Advertising
Tagged B2B, Creatives, Digital, Matt Kaplan, MediaPost, Traditional, VisibleGains
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A Black Friday Fun Fact (with a qualification)
Now that the annual Black Friday 5am morning rush has passed and so many of us find ourselves cheek to jowl as we jockey for the fastest check out line or the least-awful mall parking spot, it may be time … Continue reading
Posted in Advertising
Tagged Army-Navy Game, Black Friday, JFK Stadium, John Wanamaker, Philadelphia, Retailers, Stephanie Meyer
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Why Thanksgiving Matters…
A lot of people want to speed headlong into the Christmas season. Walgreens begins clearing space for lights and decorations the day after Halloween. O’Hare Airport hung their ornaments midway through the month, despite the fact that Thanksgiving provides their … Continue reading
Posted in Advertising
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I Know The Latest On US Durable-Goods Orders, Consumer Spending, and First Time Jobless Claims Yet Still Know Nothing
Funny thing about this massive internet data engine we all plug into: I have access to more information than ever and still don’t really know anything. At least regarding the US economy; I do know way too much about pop … Continue reading
Posted in Advertising
Tagged Amazon, Captivate Network, Data, E-mail, eBay, Internet, Land's End, Marketwatch, U.S. Economy
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On The Current Awkward Pubescence of Mobile Video
Last week, Steve Smith wrote a blog for Mobile Insider about the nascent emergence of mobile video that included this gem of a sentence: “Like a teen, mobile video looks almost adult, until it opens its mouth. Then you realize … Continue reading
Posted in Advertising
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Twitter Takes a Baby Step Away from Narcissism
Social networks run on narcissism. To tweet or blog regularly requires someone to believe their thoughts or musings merit broadcasting. And yes, I realize that statement damns me as well. Sometimes the truth hurts… Last Thursday, Twitter made a simple … Continue reading
Posted in Advertising
Tagged Biz Stone, Charlie Weis, Narcissism, Social Networks, Status Updates, Taylor Lautner, Twitter
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On Anonymity and Civil Discourse in the Digital Age
The latest issue of Wired magazine features an article by Evan Ratliff chronicling his efforts to vanish from society and avoid detection for a month while the magazine readers vie for a $5000 prize for locating him. The story teaches … Continue reading
Posted in Advertising
Tagged Charlie Weis, Espn.com, Evan Ratliff, Greyhound, Kansas Jayhawks, Mark Mangino, Marquess of Queensberry, Web 2.0, Wiki, Wired, Wisdom of Crowds
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“Are You Integrated?” A One Question Quiz for Clients
If you want to know whether or not your brand marketing is truly integrated, ask your self one question: “Do you have more than one planning team?” If you have discreet planners in multiple agencies, at best they are channel … Continue reading
Posted in Advertising
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On The Critical Matters of Social Marketing, WOM, Digital Convergence…And Letting All of It Wait
The best thing about writing a daily weekday blog about the changing advertising business are all the new ideas you come across as you dig around for worthy topics. And over the course of my twenty-five year career, there’s never … Continue reading
Tombstones and Dead Magazine Titles
Because it’s the internet and the source of all things you need even if you didn’t realize it, I found myself looking at this site: a collection of the twenty-five funniest tombstones of all time. And in that interesting collection … Continue reading