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Monthly Archives: November 2009
On Crowdsourcing and the New Professional Promiscuity
Last week’s news that Wrigley canned their three digital AOR’s in favor of independent shops who will operate in a state of perpetual “jump ball” for future campaigns (Wrigley’s uninspiring website is here) is just the latest example of the … Continue reading
Posted in Advertising
Tagged AOR's, BBDO, Bill Bernabach, Creative Direction, Crowdsourcing, crowdSpring, DDB, Kellogg, Wharton, Wrigley
1 Comment
A Thought For The Week’s End
The Wikipedia essay on Jim Jarmusch details this director’s relentless quest for personal expression and his obstinate resistance to convention. Given how critical the notion of originality is to this filmmaker, the following quote from a piece he wrote for … Continue reading
Record Television Viewership Numbers and the Struggle Between Active and Passive
It happened again… Another Nielsen Report came out Tuesday claiming that Americans watch more TV today than ever before: a staggering average of four hours and forty-nine minutes a day. If that number doesn’t smack you upside your metaphoric head, … Continue reading
The Never Ending Quest for Quotability and Immortality
Whether or not you agree that a level of narcissism underlies most social media, the fact remains that pretty much anyone who goes through the effort to shape a thought into 140 characters and Tweet it does that with an … Continue reading
Marketing in the Age of Advocacy
It was all so much simpler for marketers a few years back… Anyone with deep pockets could publicize their story the way they wanted to spin it with mass marketing, certain that they would be heard without having to really … Continue reading
Empowering Digital Spitballs: One Real Benefit of Universal Production Access
The greatest thing Apple has produced for consumers is not the iMac or the iPod and certainly not the iPhone: it’s iMovie and other software that provide easy, widespread access to video production tools. Thanks to Apple, anyone with a … Continue reading
Posted in Advertising
Tagged 2012, Democratization of Production, iMac, iMovie, iPhone, iPod, Roland Emmerich, YouTube
1 Comment
There’s An App for That, And This App Gives 20% Off
Two separate news stories about the iPhone popped up last night. The first from PC World announces that Apple’s App Store just posted the 100,000th app for the iPhone. That’s a breathtaking amount of software options for a phone, though … Continue reading
Posted in Advertising
Tagged App, Dominos, iPhone, Mobile, Papa John's, PC World, Pizza Delivery, Pizza Hut
1 Comment
As General Web Sophistication Grows, The Effectiveness of Simplistic Tactics Withers
As Louis CK says rather brilliantly, “Everything is amazing and no one’s happy.” The ready availability of technology inevitably inures people to its intrinsic wonder and possibilities through nothing more than repeated use. As we navigate through the wild, shapeless … Continue reading
Posted in Advertising
Tagged Click Through, ComScore, Creativity, Habitrails™, Louis CK, Offline, Online, Starcom, Surprise
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Actually, Consumerism Can Go Too Far
Despite such atrocities as cinema advertising, pop ups, and non opt-out ads on purchased DVD’s, I actually believe in the fundamental value advertising brings to a free market society. At our best, we stoke the might engine of commerce, encouraging … Continue reading
Posted in Advertising
Tagged Consumerism, E-Commerce, Juvenile Delinquents, Pop Ups, Spit Balls
3 Comments
Exhibit #1030: The Convergence of Advertising and PR
“Flyvertising.” Never heard of it? That makes sense, because as an ad medium, it is a ridiculous conceit. According to this story on the website Adfreak, a German advertising agency promoted their publishing company at the Frankfurt Bookfair by letting … Continue reading
Posted in Advertising
Tagged Adfreak, Convergence, Eichborn, Flyvertising, Frankfurt Banner, PR, Stunt
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