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Monthly Archives: December 2009
Everyday Inspiration: The Exceptional Lives of Others
We can work very closely with people and not realize the occasionally remarkable things they do in their off hours…unless they put it on their Facebook updates. We all have casual friends and neighbors whose company we enjoy without digging too … Continue reading
And The World Gets Smaller Still: Google’s Move Into Translation
In an interview with The Telegraph, Marissa Mayer, Google’s vice president for search products and user experience, discusses issues from platform extension to privacy to personalized search, which remains a huge hot-button issue for online pundits and privacy advocates. People … Continue reading
Posted in Advertising
Tagged Dr. Ludovic Zamenhof, Esperanto, Google, Marissa Mayer, Nimrod, Search, The Telegraph UK, Tower of Babel
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Accenture’s Blunt Sunday Announcement: Go On, But Be…Something Else
Tiger announced his indefinite hiatus from golf last Friday. Almost concurrently, Gillette came out with their adroit if still obvious spin on the situation by announcing this change to their advertising: “We will support his desire for privacy by limiting … Continue reading
Posted in Advertising
Tagged Accenture, Gillette, Mark Steinberg, PGA, The Tiger Sponsorship Deathwatch, Tiger Woods
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Note to Ad Creatives: Don’t Let Your Video Skills Atrophy
It’s tougher sledding these days for advertising creatives steeped in the world of broadcast production. Between the democratization of production and the explosion of new online opportunities for brands–many of them at zero media cost–the game has changed radically. Clients … Continue reading
Posted in Advertising
Tagged :30 TV spot, BrightRoll, Broadcast TV, Tod Sacerdoti, Video, Video Insider
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More Broken Windows for Microsoft
First the good news: Windows 7 is a vast improvement over Vista. Now the bad news courtesy of this post on CNNMoney: in a survey of 100,000 customers, 31% reported problems with their upgrade process. The computer savvy might be … Continue reading
Tiger Woods’ Problems Do All Kinds of Good for Yahoo!
Yahoo! CEO Carol Bartz has a well-earned reputation for being atypically blunt as a corporate leader. Yesterday, she spoke at a UBS Global Media and Communications Conference in New York, where she addressed the topic of recent site traffic surges … Continue reading
In 1997, David Bowie sang “I’m Afraid of Americans.” Cruise the internet for twenty minutes and you realize, the frequently androgynous Space Oddity has a point. Take the infamous peopleofwalmart.com, which currently boasts 127 pages of photographic misfortune. Whether your … Continue reading
Posted in Advertising
Tagged Calvin Klein, Consumer Generated Content, David Bowie, PeopleofWalmart.com, Salvation Army, Shane Lee, YouTube
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Be Smart, Be Strategic, But Above All, Be Remarkable
Despite not knowing his music, I often quote country star and Ford truck pitchman Toby Keith when presenting to clients, specifically his brilliant line “If you’re middle of the road, you’re just stuck in traffic.” That’s more than just a … Continue reading
Posted in Advertising
Tagged American Idol, Billboard, Chris Anderson, Dan Brown, New Moon, Television, The Economist, The Long Tail, Toby Keith
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Actions Speak Louder Than Words
Jason Weinberger didn’t think to do the right thing. He just did it. Instinctively. When he noticed a pickpocket reaching into a woman’s purse on the Red Line Thursday morning, Jason didn’t hesitate–he reached over and yanked the guy’s hand … Continue reading
Posted in Advertising
Tagged Bernie Goetz, Copywriter, Curtis Sliwa, Element 79, Jason Weinberger, Red Line
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What Am I Missing?
Seriously, I don’t get these. They confuse me. And like a typical consumer, when I feel confused by an advertising message, I don’t think I’m stupid, I think the brand’s stupid. And that’s probably not a good thing when you’re … Continue reading