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Monthly Archives: January 2010
Something We Realized in Dubuque Today. About Twitter. And Haiti. And Humanity.
I spoke to the Dubuque chapter of the AAF today, making a presentation titled “Engagement is the New Black.” It opens with a quick review of how radically communications and communications platforms have changed in the past five years due … Continue reading
On Web 2.0 And the Rise of Sociopathic Media
Social Media! Social Media! We’re building bridges through Social Media! Except when we aren’t. Except those times when it’s two-way dialogue becomes a brutal dog-fighting pit of character assaults by anonymous assailants in a digital lynch mob. Don’t get me … Continue reading
Smiling? With Her Cholesterol?
According to an article and post from Time this past weekend, a University of Palerno pathological anatomy professor (or UPPAP, as I refer to those kinds of eggheads) believes La Gioconda looks the way she does due to high cholesterol. … Continue reading
Posted in Advertising
Tagged Cholesterol, Leonardo Da Vinci, Mona Lisa, Pathological Anatomy, Photoshop, Story, Sustainable Story, Time, University of Palerno, Xanthelasma
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So Apparently There’s This CGI Film In Theaters. And It’s Rather Popular.
Fact: Avatar’s first weekend worldwide box office was $242.5 million. Fact: Avatar grossed $1.3 billion worldwide in less than a month. Prevalent Speculation: Including marketing, the project represented a nearly $450 million bet. Tactic: In this week’s Advertising Age, a … Continue reading
This Weekend, I Saw The Future of Film Rendered In Breathtaking CGI
No, I didn’t see Avatar–though I will. As a student of culture, I must. In one month, Avatar’s already become the second highest worldwide release ever, behind Cameron’s own Titanic. And this despite having a title set, as Element 79 … Continue reading
Posted in Advertising
Tagged Alex Roman, Arch Viz, Art Director, Avatar, CG, Element 79, Filmmaking, Harry Potter, Jorge Seva, Lindsay Stevens, MAM, Santiago Calatrava, The Third and the Seventh, Transformers, Vimeo
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Snow Is Just Water
That’s it, just water, albeit in a granularized crystalline structure. Of course, books are just words, paintings are just colors, music is just vibrations, until someone puts them together in a unique and engaging way. Then they become something else … Continue reading
Posted in Advertising
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Slammed? Wow! Consumer Reports Doesn’t Like Infomercial Product Quality
I don’t read Consumer Reports. For starters, I already own a car and the necessary large appliances but more importantly, in their bid to maintain editorial objectivity as they conduct product ratings, they accept no advertising. No way can I … Continue reading
Posted in Advertising
Tagged Consumer Reports, Enthusiasm, Exclamation Point, Grease Bullet, Infomercials, New York Times, ShamWow, Snuggie
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Three Good Places To Begin Looking for Brand Stories
Today, brand story matters more than brand strategy. In a world of product parity and saturation, where consumers consciously dis-integrate and opinion enjoys a powerful mass channel, the single greatest service an evolved agency can provide their clients is to … Continue reading
Wow! Facebook Had the Best-est Christmas EVER!
According to an article in the New York Post, Facebook got it’s first ever #1 Web Site ranking on both December 24th and 25th. With 7.81% of all US web traffic Christmas Day, Facebook even trumped the almighty Google–a rather … Continue reading
Posted in Advertising
Tagged Christmas, ComScore, Content, Data-mining, Facebook, Google, Mark Z's Holiday Present, New York Post
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Three Advantages to Emphasizing Story over Strategy
To a cynic—and yes, everyone in the advertising business does get cynical from time to time—the difference between ‘strategy’ and ‘story’ may seem a matter of semantics. As a writer who earns a living on words, that makes a good … Continue reading
Posted in Advertising
Tagged GRP's, Integration, Recommendation, Social Media, Stories Travel, Story, Strategy, Viral is an Outcome, Web 2.0
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