Monthly Archives: February 2010

Of Course We’re Eating Well In New Zealand…

Posted on February 12, 2010 by Dennis Ryan

Exhibit A Exhibit B Yes, it’s nothing but Chicken Chips and Murder Burgers down here… By Dennis Ryan, CCO, Element 79 Bookmark It Hide Sites

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Social Networking: Superpowering The Meme-ing of Life

Posted on February 11, 2010 by Dennis Ryan

At some point along the way, the notion of ‘an inside joke’ was rechristened as the far more intellectual sounding ‘meme.’  A meme is a fancy term for a catchphrase, concept or joke form that pops up and spreads seemingly spontaneously … Continue reading →

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A Quick, Vivid Example of Underpromise

Posted on February 10, 2010 by Dennis Ryan

You’ve heard of ‘hot’ and you may have even heard of ‘steamy’ but chances are, you’ve yet to hear of ‘tepid baths.’  Here’s to aiming for the undistinguished middle, and somehow, distinguishing yourself in the process. By Dennis Ryan, CCO, … Continue reading →

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Exhibit A: Why Most Attorneys Resist Advertising

Posted on February 9, 2010 by Dennis Ryan

Back in 1908, the American Bar Association adopted the Canons of Professional Ethics.  Canon 27 banned advertising by lawyers, with the sole exception of business cards.  This ruling was ostensibly enacted to protect both consumers and the legal industry’s public … Continue reading →

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Without Commercials, The Super Bowl Isn’t

Posted on February 8, 2010 by Dennis Ryan

A group of us flew down here to New Zealand for a large commercial shoot.  The weather’s nice, the country’s beautiful and the production team is very buttoned up.  Which is why we had the afternoon of Super Bowl Monday … Continue reading →

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While You Watch The SuperBowl This Weekend, Most Advertisers Will Watch “The Big Game”

Posted on February 5, 2010 by Dennis Ryan

Google “The Big Game” and you’ll discover a long list of advertisers using that phrase as a free way to reference Super Bowl XLIV without paying off Roger Goodell and company.  It’s become a very common practice. A quick perusal … Continue reading →

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What Happens When Your Day Job Goes Viral? Ask Dean Richards.

Posted on February 4, 2010 by Dennis Ryan

I’m not exactly on his Christmas Card List but I know Dean Richards.  I’ve been interviewed by him a few times on WGN TV and radio where, to my eternal gratitude, he treated me fairly, even kindly.  We’ve talked about … Continue reading →

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A Moment of Heightened Awareness for Your Day

Posted on February 3, 2010 by Dennis Ryan

Spend a moment with this elegant photo and contemplate our human transience… I stumbled across this here on Buzzfeed. By Dennis Ryan, CCO, Element 79 Bookmark It Hide Sites

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It’s Groundhog’s Day and PETA is Pissed. Again.

Posted on February 2, 2010 by Dennis Ryan

I love animals.  Specifically, I love Jack, our 135 lb. Malamute who’s literally dozing at my feet as I type this.  I don’t believe in animal cruelty; clubbing baby seals is unimaginably horrific and even pulling a hook from a … Continue reading →

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Online Privacy and the New Symbol That Says You Have None

Posted on February 1, 2010 by Dennis Ryan

Have you seen this symbol?  You will by mid-Summer.  It’s the Power-I icon, and yes, that name is ridiculous.  It leverages the same deceitful euphemism of say ‘enhanced interrogation techniques’ to create an impression far different from reality.  Say it … Continue reading →

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