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Monthly Archives: March 2010
Hollywood Has Always Been About Retreads and Remakes…But Madison Avenue?
According to the fanboy blog Den of Geek, Hollywood currently has seventy-five movie remakes in the works. Everything from Alien to Footloose and Police Academy to The Warriors is being reinvented, recast and rebooted. All of which, candidly, is rather … Continue reading
Posted in Advertising
Tagged Alien, Big Red, Extra, Footloose, Hollywood, jingle, Police Academy, The Warriors, Verizon, Wrigley
1 Comment
It’s Tuesday, It’s Holy/Spring Break Week: Here’s A Gift
See how I did that? I set up the situation and then, instead of honestly admitting “I got nothing,” I reframed the whole thing as a little something I went out and procured especially for you. Which in a way … Continue reading
Posted in Advertising
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Thanks Twitter But I Don’t Want To Be Followed By Lydia Lancaster (ditzybabe83454)
My daughter and I attended the matinee of “Trust” at the Lookingglass Theatre yesterday. This imaginatively-presented new play centers around an internet sexual predator and a freshman at New Trier High School. We found it well-acted and decidedly well-intentioned, although … Continue reading
Posted in Advertising
Tagged Internet Rule 34, New Trier High School, social networking, Spam, The Lookingglass Theatre, Trust, Twitter
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The Danger of Betting On Technology: Watching “The Hangover” on Blu-Ray
Remember the Newton? It was a PDA intended to ‘reinvent the notion of personal computing,’ largely through a primitive tablet window, a stylus pen, and handwriting recognition software. It went on to begat other useful devices–the iPod and iPhone foremost … Continue reading
Posted in Advertising
Tagged Alice in Wonderland, Apple Newton, Avatar, Blu-Ray, Clash of the Titans, Finding Nemo, HD, Lord of the Rings, PDA, Pixar, Telemundo, The Hangover, VHS
1 Comment
The Challenge of Content: Captivate Network, Exhibit A
This morning, March 25th and day nine of the 2010 NCAA Tournament, I noticed this on the Captivate screen in the office elevators. Let’s see: Villanova went down to St. Mary’s and Northern Iowa shocked Kansas five days ago. In … Continue reading
Posted in Advertising
Tagged Content, Duke, FAIL, Kansas, March Madness, Northern Iowa, St. Mary's, Villanova
3 Comments
Debating the Rules for Brands in Social Media
In the latest issue of Advertising Age, the memorably-monikered Taddy Hall lays out Ten Essential Rules for Brands in Social Media. Given the conflicting viewpoints regarding leveraging these platforms, these types of lists now clog every marketing outlet. As someone … Continue reading
A Change In Perspective
So many remarkable ideas incorporate an element of surprise; they combine things in a fresh way, they invent a new use for something familiar, they make us rethink our most basic assumptions. All of which is very good because we … Continue reading
A Currently Accurate Graph Regarding Monetizing Twitter
11Points.com (“Because Top Ten Lists are for cowards”) included this with a list of other funny charts about the micro-blogging platform. Like all great satire, there’s more than a drop of truth to the commentary. By the way, “Food Trucks” … Continue reading
Inspiration: A Plentiful, Inexhaustible, Natural Resource
After you’ve spent a few weeks grinding out clever thoughts on one topic, your creative output can grow a bit…narrow. Anyone who’s known a deadline knows the feeling; every idea starts feeling so similar, so limited, so uninteresting. That’s when … Continue reading
Posted in Advertising
Tagged Gift Shop, H. R. Giger, Meramec Caverns, Missouri, Route 66, Todd Crisman
4 Comments
Few Things Sell Like A Remarkable Demonstration
And a demonstration that reinvents a time-honored party trick? Even better. Nicely done, BMW. By Dennis Ryan, CCO, Element 79 Bookmark It Hide Sites