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Monthly Archives: March 2010
St. Patrick’s Day: A Primer for the Temporarily Irish
If your appreciation of March 17’s significance is limited to pulling out a well-worn “Beer Me I’m Irish” t-shirt and heading off on a pub crawl, it’s worth taking a moment to appreciate the fine work of Ireland’s patron saint. … Continue reading
Posted in Advertising
Tagged Chicago River Dye, Conversion, Maewyn Succat, March 17, Saving O' The Green, Shamrock Shakes, Slainte, St. Patrick
1 Comment
Tiger Woods Makes No Small Plans: Augusta 2010
Since 1995, Tiger Woods has competed in the Masters. Normally, this isn’t news. However, for publicly humiliated and shamed Tiger Woods–he of the recorded phone messages, erratic driveway exits and high-profile sponsor exodus–choosing the Masters for his return to active … Continue reading
Posted in Advertising
Tagged 3-D, Abe Vigoda, Augusta National, Brand Management, Comcast, Hootie Johnson, Masters 2010, Sex Addiction, Television Ratings, Tiger Woods
4 Comments
Exhibit A: The Power of Visual Branding
Without his mustache, he’d still be a mass-murdering, psycho-racist, but he’d be so much less…Fuhrer (photoshop courtesy of Buzzfeed). Another totally-unrelated random thought from this past weekend: if you don’t believe we lose valuable things in the ever-increasing, pell-mell pace … Continue reading
Apparently, South Carolina’s Pretty Proud of Their Peaches Too
Yesterday afternoon, I drove from Greenville, South Carolina to Charlotte, North Carolina. It’s a pretty easy trip: ninety miles of highway cutting across a softly rolling landscape littered with the occasional Waffle House and fireworks outlet. If it weren’t for … Continue reading
Posted in Advertising
Tagged Claes Oldenburg, Gaffney, Peaches, South Carolina, Summer, Waffle House
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Is This Progress? Contextual, Behavioral Messaging Comes To Spam.
New techniques in behavioral targeting raise privacy issues very worthy of debate. Some might think this kind of thing is limited only to deep-pocketed, multi-national marketers. Au contraire… As anyone who’s ever posted a blog realizes, the comments section attracts … Continue reading
All But One Thing Is Wrong About This 1969 IHOP Commercial
Check out this 1969 IHOP spot that resurfaced around the internet this week. It is sixty seconds of wrong, from the polyester-clad balloonatic family tripping through a park in slo-mo to the unfortunate non-breakfast meals served at the table and most … Continue reading
Posted in Advertising
Tagged 1969, Googie Architecture, IHOP, Led Zeppelin, Neil Armstrong, Polyester, Populuxe Architecture, Toulouse Lautrec, Wrong
4 Comments
Drama Is Easy, Comedy Is Hard
So the Dude picked up the Best Actor award for Crazy Heart. Huh. That’s ‘gut-wrenching drama’ for you–Academy types eat it up. And yet this same group has no nose for comedy, and never has. All Jeff Bridges got for … Continue reading
I Watched the 82nd Annual Academy Awards™…On Twitter
That’s right–Sunday night I skipped the show and conducted an experiment: just how different would it be to experience the Oscars in a crowdsourced way, by logging onto Twitter and only following anything with an #oscars hashtag? Would it be … Continue reading
Technology-Enabled Anonymity…and Gutlessness
Technology makes this a halcyon time in human development. Medicine advances mightily on nanotechnology, computing speed and power doubles at such a stunning rate as to confine hardware to a state of perpetual obsolescence. My smartphone makes me feel stupid… … Continue reading
Posted in Advertising
Tagged Anonymity, BetterMe.com, Feedback, Haitian Relief Text "90999", Web 2.0
2 Comments
Is Ballmer Crowdsourcing His POV On A Twitter Acquisition?
Mary Jo Foley, who regularly blogs on ZDNet regarding all things Microsoft, wrote a post yesterday describing how CEO Steve Ballmer neither confirms nor denies any purchase interest in Twitter. Responding to a question on Tuesday about whether he might … Continue reading
Posted in Advertising
Tagged Crowdsourcing, Mary Jo Foley, Microsoft, Steve Ballmer, Twitter, ZDNet
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