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Monthly Archives: April 2010
Harris Bank, The Chicago Blackhawks and the Joys of Postseason Production
Saturday night, the Vancouver Canucks come down to Chicago to kick-off the Western Conference semi-finals at the United Center. Last year, the Blackhawks took this same series in six. The timing couldn’t be better for Harris Bank, which has been … Continue reading
The Platform May Be Interesting, But The Idea Still Determines If You Care
So we just had the wonderful opportunity to announce that our client Cricket is now nationwide. After starting as a regional cellular company ten years ago, they are now in all fifty states. Better still, they relentlessly focus on value, … Continue reading
If There Isn’t A Market, Make One: Presenting the Entirely Unnecessary Carstache
Ridiculous car accessory? Or must have it item of the season? The Carstache™ falls into that special marketing hinterland occupied by Pet Rocks and pretty much the entire Ron Popeil inventory. I would try to explain it, but instead, here’s … Continue reading
We Say “Networked” Only Because “Addicted” Sounds So Untoward
In his fascinating recent book The Tyranny of E-Mail, John Freeman describes e-mail as ‘our electronic fidget.’ Anyone with a smart phone will recognize the painful accuracy of his assessment. You can find yourself glancing at your cell two or … Continue reading
Yes, Brands Are Opinions, Even the Element 79 Brand
In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked. When those negative opinions are unfounded or severely exaggerated, the damage can be massive (ask any ex-Bear Stearns employee about that one). Because in today’s socially-networked, immediate-impact world, opinion … Continue reading
Posted in Advertising
Tagged Bear Stearns, Blogging, Brands Are Opinions, DDB, Element 79, Facebook, Google, Online, Social Networks, The lovely Monica Klasa, Twitter
1 Comment
I Usually Only Post Monday-Friday, But…
This spam message was just too innovative. Basically, this one’s angle was to call-me-out, barroom style, for a battle of wits. Here’s the message: You have thought up such matchless answer? Only dare once again to make it! In my … Continue reading
Pure Joy: Coke Installs a Happiness Machine
This is, quite simply, the best extension of a soft drink brand idea that I’ve seen in years. It is simple. It is surprising. And if it doesn’t make you smile, I’d suggest you head down to the animal shelter … Continue reading
Awkward? Yes, But If It Makes Even One Person Feel More Positively About Element 79, So Be It
It’s an odd thing, looking at yourself on video. Odd and awkward. I look at myself in this clip and can only think that if I had arthritis, I wouldn’t be able to talk. This video just went up on … Continue reading
Even If They’re Right, They’re Wrong. And Hurting Themselves.
I wrote about the wildly-popular Hitler YouTube meme last October. The joke is simple: you simply add subtitles over Hitler’s rant in the powerful film Downfall to address whatever current event you choose; the more jarringly banal, the better. For the … Continue reading
Posted in Advertising
1 Comment
Imagination, Recycling, and Sustainability: Brian Marshall’s Adoptabots
If we were to be truly honest, most of us would admit that recycling is crushingly boring. Well-intentioned? Sure, but the process can be so overweening. And yet every now and then, someone comes along with a take on recycling … Continue reading
Posted in Advertising
Tagged Adoptabot, Anthropomorphic, Brian Marshall, Polaroids, Recycling
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