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Monthly Archives: May 2010
Happy Memorial Day!
And thank you Veterans. By Dennis Ryan, CCO, Element 79 . Bookmark It Hide Sites
As The Blackhawks Enter The Finals This Weekend, More Than The Stanley Cup Is On The Line
The Stanley Cup represents a massive achievement in hockey. It comes only at the end of the most grueling and long playoff season in professional sports where a few missteps can eliminate even a hugely talented team. Think about it–while … Continue reading
Posted in Advertising
Tagged Blackhawks, Bobby Hull, Commercial Endorsements, Memorial Day Weekend
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A Little Thursday Helping of FAIL
. By Dennis Ryan, CCO, Element 79 , Bookmark It Hide Sites
Numbers Without Context Mean Nothing
Did you know the size of the US Debt is closing in on thirteen trillion dollars? And now that you know that, does that mean anything to you? Probably not. Numbers on such an astro-physical scale have a numbing sameness. … Continue reading
Posted in Advertising
Tagged Chicago, Google Earth, Infographics, Louisiana Oil Spill, National Debt
3 Comments
Parenting, Mirroring, and Passing on Geeky Tendencies to Children
When I was a kid, the anti-smoking PSA “Like Father, Like Son” seemed to run constantly. A Dad and his boy spend an easy Saturday together, painting the house, washing the car, skipping stones, and everything the man does, his … Continue reading
Posted in Advertising
Tagged "Like Father, Blogging, Chinchilla's, Like Son", Ms. Feldman, PSA
1 Comment
The City of Chicago Is Going Blackhawks Crazy! More Proof Of TV’s Incredible Influence
It’s still fashionable in some circles to dance on television’s grave, despite that medium’s ongoing domination in daily reach and time spent. All sorts of research companies and think tanks have banks of data about television’s ongoing relevance even in … Continue reading
The 9th Annual AICE Awards and A Big Thank You To All Our Editorial Partners
Last night, the AICE–the Association of Independent Creative Editors–held their 9th Annual Awards Show at the Field Museum. Optimus Editor Craig Lewandowski took home the “Best of Chicago” award for a spot he cut for our client Cricket Wireless. … Continue reading
Posted in Advertising
Tagged AICE, Commercial Production, Craig Lewandowski, Cricket Wireless, Editing, Element 79, Field Museum, Optimus
1 Comment
When Good Intentions Lead To Bad Design
Look, I’ll cop to it right off the top: I think the International Olympic Committee is comprised of spoiled, pretentious ne’er-do-wells and hypocrites who posture about global harmony as they puts cities around the world through all sorts of demanding, … Continue reading
Posted in Advertising
Tagged Atlanta 1996, Design, Grenoble 1968, IOC, Olympic Games, Olympic Mascots, Pierre de Coubertin, Wenlock and Mandeville
2 Comments
Facebook Privacy Settings Confusing You? There’s an App for That.
Of course there is. There’s an app for damn near everything. So given the rising chorus of complaints over Facebook changing it’s privacy settings with the onset of Open Graph, it’s only natural that someone would step into the breech … Continue reading
Posted in Advertising
Tagged Advertising Age, App, B.L. Ochman, Facebook, Mark Zuckerberg, Olark, Open Graph, Privacy, ReclaimPrivacy.org, Transparency
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The Esperanto of Bad Ideas
Great ideas travel far and fast. Unfortunately, so do awful ones. Today, with the onset of Negative Media–consumer driven backlash empowered by Web 2.0–advertising ideas that fall into that unfortunate latter category are no longer even limited by geography. Witness … Continue reading
Posted in Advertising
Tagged Animatics, Bad Ideas, Enterprise Car Rental, Negative Media, Web 2.0
3 Comments











