Monthly Archives: May 2010

Happy Memorial Day!

And thank you Veterans. By Dennis Ryan, CCO, Element 79 . Bookmark It Hide Sites

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As The Blackhawks Enter The Finals This Weekend, More Than The Stanley Cup Is On The Line

The Stanley Cup represents a massive achievement in hockey.  It comes only at the end of the most grueling and long playoff season in professional sports where a few missteps can eliminate even a hugely talented team.  Think about it–while … Continue reading

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A Little Thursday Helping of FAIL

. By Dennis Ryan, CCO, Element 79 , Bookmark It Hide Sites

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Numbers Without Context Mean Nothing

Did you know the size of the US Debt is closing in on thirteen trillion dollars?  And now that you know that, does that mean anything to you?  Probably not.  Numbers on such an astro-physical scale have a numbing sameness. … Continue reading

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Parenting, Mirroring, and Passing on Geeky Tendencies to Children

When I was a kid, the anti-smoking PSA “Like Father, Like Son” seemed to run constantly.  A Dad and his boy spend an easy Saturday together, painting the house, washing the car, skipping stones, and everything the man does, his … Continue reading

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The City of Chicago Is Going Blackhawks Crazy! More Proof Of TV’s Incredible Influence

It’s still fashionable in some circles to dance on television’s grave, despite that medium’s ongoing domination in daily reach and time spent.  All sorts of research companies and think tanks have banks of data about television’s ongoing relevance even in … Continue reading

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The 9th Annual AICE Awards and A Big Thank You To All Our Editorial Partners

Last night, the AICE–the Association of Independent Creative Editors–held their 9th Annual Awards Show at the Field Museum.   Optimus Editor Craig Lewandowski took home the “Best of Chicago” award for a spot he cut for our client Cricket Wireless. … Continue reading

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When Good Intentions Lead To Bad Design

Look, I’ll cop to it right off the top: I think the International Olympic Committee is comprised of spoiled, pretentious ne’er-do-wells and hypocrites who posture about global harmony as they puts cities around the world through all sorts of demanding, … Continue reading

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Facebook Privacy Settings Confusing You? There’s an App for That.

Of course there is.  There’s an app for damn near everything.  So given the rising chorus of complaints over Facebook changing it’s privacy settings with the onset of Open Graph, it’s only natural that someone would step into the breech … Continue reading

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The Esperanto of Bad Ideas

Great ideas travel far and fast.  Unfortunately, so do awful ones.  Today, with the onset of Negative Media–consumer driven backlash empowered by Web 2.0–advertising ideas that fall into that unfortunate latter category are no longer even limited by geography. Witness … Continue reading

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