Monthly Archives: May 2010

Eleven Years Ago, This Was Insight. It Still Is.

Posted on May 17, 2010 by Dennis Ryan

Every weekday, I try to write something relevant to advertising, branding, or simply modern life.  But today, I’m going to highlight someone else’s writing. Which is a nice way to say “I’m copying.” I’m copying off one of the web’s original … Continue reading →

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The New Marketing Landscape of O.P.E.N. Media

Posted on May 14, 2010 by Dennis Ryan

In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our notion of media mixes.  Today, a more holistic view could be O.P.E.N. media: Owned, Paid, Earned and unfortunately, Negative. From … Continue reading →

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Embracing Dishonesty With Outsized Enthusiasm

Posted on May 13, 2010 by Dennis Ryan

We live in an information society.  Facts fill our days, data fills our screens, millions of answers wait just a 1.3 second long Google search away. So it only makes sense that someone would decide to rebel against all that … Continue reading →

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You All Would Have So Loved My Uncle Mike

Posted on May 12, 2010 by Dennis Ryan

We buried my Dad’s younger brother Michael Andrew Ryan at Good Shepherd Church in Camp Hill, PA Tuesday.  We honored the man who was a friend to so many, the father who was the most partisan of advocates for his … Continue reading →

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Unless You Are A Professional, Do Not Attempt This. And Even Then…

Posted on May 11, 2010 by Dennis Ryan

By pretty much every measure, I should hate this piece.  A blatantly-transparent attempt at creating a viral video?  Hate it.  White folks rapping?  Hate that.  NPR beards?  Hate those. And yet, somehow this actually works for me.  In a time … Continue reading →

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What Was The Art Director Thinking?

Posted on May 10, 2010 by Dennis Ryan

Somewhere along an anonymous stretch of the Ohio Pike on Mother’s Day, we passed this billboard.  We passed, then we stopped, turned around, and snapped the picture above.  The baby’s expression seemed so maniacally blase that it had to be … Continue reading →

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Blaming The Media Is So Passe: Blame the Immedia

Posted on May 7, 2010 by Dennis Ryan

Yesterday was one gut-wrenching day on Wall Street.  The market was whipsawed by a series of incredible sell-offs, all triggered by a futures traders’ sell order typo that read “16 billion” instead of “16 million.”  The Dow responded by dropping … Continue reading →

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This May Have Been Why Al Gore Invented The Internets

Posted on May 6, 2010 by Dennis Ryan

So that we could share this… . By Dennis Ryan, CCO, Element 79 Bookmark It Hide Sites

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Two Studies, One Conclusion on Social: It Makes a Huge Difference

Posted on May 5, 2010 by Dennis Ryan

I came across two entirely different studies on social media this week that led to a pretty ineluctable conclusion; we got to get more of our clients into this.  A smart social program can create a quantifiable lift to traditional … Continue reading →

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Without Creativity, Even Writers Can Be Replaced

Posted on May 4, 2010 by Dennis Ryan

A fascinating article in the May 9th issue of Bloomberg Businessweek asks the question: “Are Sportswriters Really Necessary?”  This provocation leads a story about a new type of software that converts sports statistics into actual prose articles.  An outfit called Narrative … Continue reading →

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