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Monthly Archives: June 2010
Study This Photo and Remember It
See that oval shaped gray thing between this man’s hands? It’s a film magazine for a 35mm motion picture camera. And it’s something that’s quickly disappearing from commercial shoots. Including this one: we are also running a Canon 5D. As … Continue reading
Lost In Translation, Exhibit #629
“Basquetball Kid”? Admittedly, we’re shooting kind of close to the region, but that has nothing to do with Dr. Naismith’s game… l By Dennis Ryan, CCO, Element 79 d Bookmark It Hide Sites
It’s Monday Everywhere…
This week, we’re shooting in Barcelona so Monday morning came with a walk through the endlessly-under-construction Habitrail™ that is London’s Heathrow airport. And still, it could be anywhere–people commuting, moving through the hallways, beginning their weeks of personal to-do lists … Continue reading
Sobering…
I prefer to end the week on an upnote, what with this being shorts and flip-flop weather and the natural optimism sunshine engenders… But this photograph has been ricocheting all around the web the past couple of days: dubbed “Oil … Continue reading
Posted in Advertising
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Too Often, We Confuse “Can’t” with “Don’t”
This Summer, my sixteen year old and I started taking a drawing course at the Evanston Art Center. Zoe is a remarkable artist; she creates vivid and complex line drawings that vibrate with color, but she’s never had formal drawing … Continue reading
Is Facebook Creating a Society of Dopamine Addicts?
Scientists have proven that one physiological reason we constantly check emails or social networks s is that when we find something interesting or something that challenges us to respond, our brains release a burst of dopamine. Overtime, we become hooked … Continue reading
Posted in Advertising
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A Studio Day…
So we’re spending the next two days shooting at Chicago’s Essanay Studios for Cricket, our wireless client. Back in the day–and by ‘back in the day’ I mean from 1907 to 1913–Essanay was a silent film studio that produced shorts … Continue reading
Posted in Advertising
Tagged Charlie Chaplin, Cricket Wireless, Essanay Studio, Production
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HUGE NBA NEWS!!
What, the World Champion Lakers? Yeah, yeah, yeah: Kobe’s got his fifth, Phil his eleventh– whatever. That’s not big NBA news to anyone in our business… The real big news is that in this past week, three different NBA teams … Continue reading
Posted in Advertising
Tagged Golden State Warriors, Logo, Orlando Magic, Redesign, Utah Jazz
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360º Marketing: Nice Idea, Totally Unrealistic
I was talking with a friend of mine yesterday and she copped to the fact that she was sick of hearing about 360º marketing, simply because in her experience, it’s pure fiction. And if you give it a moment’s thought, … Continue reading











