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Monthly Archives: June 2010
Technology Makes This Possible…
Either that, or really strong food coloring. Apparently Neil Caldwell, the creator of this wholly unnecessary advance, won’t give out the specifics of his process, but the end result is vivid, polychromatic bacon… Perhaps you weren’t aware you needed polychromatic … Continue reading
Posted in Advertising
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This World Cup Has Been Co-opted By Dr. Seuss
It’s the talk of the Cup this year. Everyone’s debating the impact of the vuvuzela: that cheap plastic horn South American football fans started blowing at matches years ago. It’s ruining the beautiful game… It’s distracted the French team… It’s … Continue reading
A Working Definition of Social Media (noun, pl): 1. Crowdsourced Opinion. 2. Crowdsourced PR
There’s a wonderful old adage that says “Where there’s confusion, there’s money to be made.” The rapidly evolving world of social media presents a bewildering environment for marketers; “should we be in social media?” ”What kind of conversations should I … Continue reading
Posted in Advertising
Tagged Crowdsourcing, Opinion, Public Relations, Scalability, Social Media
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Influencing Key Influencers: Pilpel Swimwear’s Social Media Masterwork
I know it’s Friday. And Summertime. So posting a video filled with girls in swimsuits might seem like I just want to help ease the way into the weekend… Hardly. This is the case study for Pilpel; an Israeli swimsuit … Continue reading
Posted in Advertising
Tagged Brad Simpson, Facebook, Pilpel, Social Media, Social Media = Crowdsource PR
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A Key Chicago Info-Graphic
. Sometimes, it’s just a little more fun to live in a city… By Dennis Ryan, CCO, Element 79 . Bookmark It Hide Sites
Posted in Advertising
Tagged Chicago Blackhawks, Homer Simpson, Infographics, Mark Wegener
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Yes, It Uses Fatboy Slim Again, But This Social Media Factoid Video Still Fascinates
I gotta admit, I kinda love these info-graphic videos. A few years ago, the first iteration of these “Did You Know?” vids appeared on YouTube, presenting a list of perspective-changing facts gathered by Denver school teacher Karl Fisch. Since then, … Continue reading
Posted in Advertising
Tagged Did You Know?, Fatboy Slim, Infographics, Karl Fisch, Social Media
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So Steve Jobs Stumbled As He Introduced the New iPhone Yesterday…
All I can say is “welcome to my world.” The fact that intermittent wireless access interrupted his planned presentation just puts him in line with the rest of us who depend on technology to work 24/7. As much as I … Continue reading
Posted in Advertising
Tagged Apple, Cupertino, iPhone, John Strand, Mobile, Polish Passports, Steve Jobs
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On Blackhawks and Bandwagons
With the Blackhawks within one win of bringing the Stanley Cup back to Chicago for the first time in almost half a century, all sorts of fans have come out of the woodwork to embrace the team. In every neighborhood … Continue reading
Posted in Advertising
Tagged Appletini, Bandwagons, Chicago Blackhawks, Jeep, Persuasion, Social PR, Stanley Cup, Sub Zero Refrigerator
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Seth Godin on Writing
I subscribe to Seth Godin’s RSS feed and as bloggers go, he’s way better than most. Sure, he occasionally overdoes it, pounding a theme into total submission, but on average, he writes something pretty insightful at least three times a … Continue reading
Misconceptions, Half-Truths, and Lies, Lies, Lies
The internet is a rich source of unverified speculation, baseless rumors and agenda-serving fabrication: no surprise there. Ever since the widespread of adoption of Web 2.0, commentary, blogs and microblogs reconfigured the web into a vast wiki: user-sourced and generated, … Continue reading