Monthly Archives: July 2010

There’s Always Room For Art

Posted on July 16, 2010 by Dennis Ryan

A Flickr user from the UK who goes by the handle “StartTheDay” posted this charming photo of a Smart Car last month.  Apparently, he discovered it as he was taking a walking tour of Rome’s architecture. I can’t pretend to … Continue reading →

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UK Researchers: The Chicken Came First Q.E.D.

Posted on July 15, 2010 by Dennis Ryan

CBS.com posted a story Wednesday that should have all thoughtful people sleeping a little easier.  Or not. Dr. Colin Freeman, a researcher at Sheffield University, announced this groundbreaking news: “It had long been suspected that the egg came first, but … Continue reading →

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Character: The Key To Great Comedy Writing

Posted on July 14, 2010 by Dennis Ryan

Truly funny television commercials get picked up and passed around in a sort of ad hoc media buy that clients can only wish they could afford.  Unfortunately, creating truly funny television commercials is extraordinarily difficult, particularly when you add the … Continue reading →

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Digital Esperanto: The Internet As International Common Ground

Posted on July 13, 2010 by Dennis Ryan

In the Book of Genesis, the ancients built the Tower of Babel in Babylon to a great height with the intent of touching the heavens and asserting the glory of man. This act offended God, who smacked the edifice down … Continue reading →

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If You’ve Got Nothing To Say, Sing It

Posted on July 12, 2010 by Dennis Ryan

At least, that’s the conventional wisdom in advertising circles.  Which may explain why the ad jingle has fallen into such bad favor: what brand manager would ever admit their product is anything less than exceptional and life-changing? Sure. jingles launched … Continue reading →

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Nothing Sells Like Enthusiasm

Posted on July 9, 2010 by Dennis Ryan

Human beings are gregarious creatures.  We thrive in groups, continually and inevitably forming societies both for practicalities like mutual protection and intangibles like emotional reassurance.  As independent as we can be, mankind still exhibits a powerful, instinctive tendency toward herd … Continue reading →

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The LeBron James Decision: More Proof That Social Media = Crowdsourced PR

Posted on July 8, 2010 by Dennis Ryan

More than anything else, social media has changed our definition of news.  The very nature of always-on, 24/7 update-ability means news organizations no longer serve story deadlines.  Our traditional definition of news as something that’s already happened has given way … Continue reading →

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Something Else Ad People Can Learn from PR

Posted on July 7, 2010 by Dennis Ryan

I’ve grown increasingly obsessed with the convergence of advertising and public relations, driven mostly by the realization that social media amounts to a powerful new crowd-sourced form of PR for brands to harness and utilize.  As Public Relations grows ever … Continue reading →

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Study Authors Scandalized To Learn Advertising Works

Posted on July 6, 2010 by Dennis Ryan

God bless you if you have a post-graduate degree.  And kudos if you actually matriculated at a storied institution like Yale University.  But seriously, some research studies make me question people’s application of intellectual firepower. Case in point: a recent … Continue reading →

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Still Squeezing The Holiday from this Monday…

Posted on July 5, 2010 by Dennis Ryan

So in honor of Independence Day, enjoy… By Dennis Ryan, CCO, Element 79 d Bookmark It Hide Sites

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