Monthly Archives: August 2010

Industry-Sponsored Study Finds Digital Outdoor Boards Don’t Pose Traffic Hazard

Posted on August 31, 2010 by Dennis Ryan

Earlier this month, the Outdoor Advertising Association of America released a study they commissioned from Tantala Associates which concluded that digital billboards do not affect traffic safety.  The research spanned eight years and nearly 35,000 accidents in Reading, PA where … Continue reading →

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An Emerging Super Low Low Price Ad Platform: Online Comments

Posted on August 30, 2010 by Dennis Ryan

I was reading an interesting if rather obvious article on MediaPost about research which concluded that given a choice, a third of teens would “unfriend” their parents on Facebook (yeah, I feigned incredulous shock at that myself). Beyond just how … Continue reading →

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The New Facebook Places Logo? None Too Subtle

Posted on August 27, 2010 by Dennis Ryan

Who doesn’t love a well-designed logo?  Really, when done well, logos are a wonderful exercise of concise creativity, of suggestion and clarity. A few years back, my brother retired as a Naval aviator and a few years later, joined Federal … Continue reading →

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A Little Bit of Thursday Rah-Rah As You Create

Posted on August 26, 2010 by Dennis Ryan

Apparently, I’m a bit behind in getting to all the gems posted on the web’s 200,000,000 active blogs, so I missed this when a guy named Bre Pettis posted it back in March of 2009. It’s an energetic advocation to just … Continue reading →

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Vampires = $7B Hollywood Business…Yet Testing Never Predicted That

Posted on August 25, 2010 by Dennis Ryan

The Hollywood Reporter posted an item today which claims that stories about the blood-sucking undead have grossed roughly seven billion dollars across all mediums over the past two years.  According to their projections, the numbers breakdown to roughly three billion … Continue reading →

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In A Culture Of Infinite Choice, Surprise Is A Distinct Asset

Posted on August 24, 2010 by Dennis Ryan

Walk through your grocery store and try to count the amount of cereals. Or soft drinks. Or soup flavors. Go to your shopping mall and you’ll find not just a Foot Locker, but a Lady Foot Locker as well. It’s … Continue reading →

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This Is My Ten Year Old’s Favorite Rockstar…

Posted on August 23, 2010 by Dennis Ryan

–yet she couldn’t pick him out of a line-up. His name is Parry Gripp and he’s one month away from turning forty three. He had some middling success with a West Coast punk pop band called Nerf Herder.  And he … Continue reading →

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You’re Doing It Wrong: Botching the Beautiful Potential of Digital Marketing

Posted on August 20, 2010 by Dennis Ryan

The promise of online marketing–all that immediate access to the pertinent information you want, served up within a context of relevant content, targeting to dayparts and geographies–even climate conditions or news events–all that promise still exists. Unfortunately, it exists in the … Continue reading →

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Can’t Wait Communications and The Dangers of Distracted Driving

Posted on August 19, 2010 by Dennis Ryan

A week ago, if you had ever heard of Hollywood plastic surgeon Dr. Frank Ryan, it was because last November, he spent a long ten hours surgically enhancing reality TV celebrity Heidi Montag’s body to cartoonishly pneumatic proportions. Today, the … Continue reading →

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Young at Heart is Nice, But Marketers Must Stay Young at Mind

Posted on August 18, 2010 by Dennis Ryan

Ever hear of Beloit College?  It’s a small liberal arts college with roughly 1400 undergrads just North of the Illinois/Wisconsin border above Rockford.  Among other notable facts, it’s the oldest continuously operated college in Wisconsin, counts among its alumni the jewelry … Continue reading →

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