A Studio Day…

Element 79, Chicago Advertising, Dennis RyanSo we’re spending the next two days shooting at Chicago’s Essanay Studios for Cricket, our wireless client.  Back in the day–and by ‘back in the day’ I mean from 1907 to 1913–Essanay was a silent film studio that produced shorts and features for stars like Ben Turpin, Wallace Beery and Gloria Swanson.  Oh, and a little tramp named Charlie Chaplin.

Eventually, the studio wised up and moved to the sunnier climes of California but for a while at least, Chicago housed a major motion picture studio.

Our aim today is far simpler; to make branded retail ads.  Taking our cue from my favorite Chaplin quote– “All I need to make a comedy is a park, a policeman and a pretty girl”–we’re hoping all we need to make engaging ads is a stage, some talent, and a Red camera.

We’ll see…

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By Dennis Ryan, CCO, Element 79

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Wallace Beery was an uncle of Noah Beery, Jr. And that, my friend, is Rocky on The Rockford Files. Which reminds me of Jim Rockford’s friend Angel Martin. Seems like I’m always trying to get conversations started about Angel Martin.