Lisa Muzik, Element 79’s creative recruiter, forwards a lot of creatives’ books–or rather websites–to me so we can keep up on the available writing, art directing and designing talent in the market. A few weeks back she sent me the work of a guy named Greg Hathaway who–judging solely from his website–seems like a pretty interesting kind of Art Director/goofball. And I say that with admiration.
Following the example of his commercial world namesake, Greg appears throughout his site neatly dressed and sporting a patch over his eye–a lovely allusion to David Ogilvy’s classic print campaign “The Man in the Hathaway Shirt.” .
His work is interesting and fresh, though somewhat outside the mainstream of major brands, but what really spoke to me was the work he posted to his Flickr account. These two posters come from a collection he calls “Superman Wears Your Pajamas” and while I can’t pretend to imagine what might have possibly inspired this set of motivating graphic designs, I can say I’m a huge fan. This work just knocked me out.
So if any potential client out there would like to hand E79 a big ol’ chunk of business, please do, so that in turn, I can look into hiring Mr. Hathaway. Given his somewhat skewed manner of looking at things, he’d probably be pretty interesting to talk to.
In a people business like advertising, being interesting to talk to counts for an awful lot.
By Dennis Ryan, CCO, Element 79