For the first time ever, Facebook took the top spot for total time spent among major sites last month, beating Google and Yahoo. ComScore reports that collective time amounted to 41.1 billion minutes: a considerable number. By my always-suspect math, that equals 685 million hours or 78, 296 years online, on Facebook, in August. We invested that incredible amount of our free time, or time we fat fingered from our employers, posting and poking and mucking about on a site that didn’t exist six years ago.
And the staggering numbers extend beyond Facebook. Yahoo! led all sites for unique visitors with 179 million, edging out Google’s 178.8 million. Even more remarkably, recent Nielsen data shows we Americans spend nearly 23% of our free time online just on social networks; that’s up 43% since last year. Social networking and blogs now outrank online games and email as the top online activity.
So if you’re wondering where the time goes, and why it seems every year passes more quickly than the last, there’s at least part of the explanation. As a culture, we’ve found a whole new place to spend our time. And exercise our collective OCD.
By Dennis Ryan, CCO, Element 79