Guest Blogger: Alan Spindle, E79 CD
Alan Spindle is an intensely curious and fascinating man with a near encyclopedic knowledge of everything from Vespas to foreign films to 70′s era music and stereo hi-fi components, and yet very little with any practical application. Perhaps not surprisingly, all that makes him an incredible skilled advertising creative.
A mini-industry has sprung up around an old British WWII poster, and it’s made me realize not just the power of words and simple design, but especially the power of white capital letters on a red background.
These posters were meant to reassure the British that living under a Nazi regime was something to be faced with a stiff upper lip and Arthurian resolve.
The English Government destroyed the posters after the war, since Germany didn’t take over (story here):
This message has struck a chord in today’s turbulent, tempestuous, tripped-out, terrifying, tumultuous times, and has been reinterpretated and mutilated and spun out all across the blogo-cloud.
Long ago, when Swine Flu surfaced as a Trending Topic on Twitter, we saw this:
And, of course the various American spins on British Reserve below.
Having helped produce a couple thousand ads for Harris Bank over the last few years….
I’ve become attuned to the many wonderful, subtle possibilities of such a graphic look. You don’t always need a seizure-inducing flashing visual to get someone’s attention.
To paraphrase Howard Gossage: “Do people read ads? People read what interests them, and sometimes it’s an ad.”