Barefoot Shoes: We Are Now, Officially, Out of New Product Ideas.

Dennis Ryan, Olson, Advertising

Variously described as ‘high tech’, ‘minimalist’ and the embarrassingly obvious–‘like walking barefoot’–this hideous footwear reminds me of one thing from my 70’s era past: Earth Shoes.  If you remember that unfortunate footwear, they boasted a ‘negative heel’ which lent the wearer mystical middle earth powers…or at least the appearance of a Hobbit walking perpetually uphill.

Dennis Ryan, Olson, Advertising

So ‘Barefoot Shoes’?  Time will tell…

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By Dennis Ryan, CCO, Olson
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i love this…and you for making the connection!