If There Isn’t A Market, Make One: Presenting the Entirely Unnecessary Carstache

Ridiculous car accessory?  Or must have it item of the season?  The Carstache™ falls into that special marketing hinterland occupied by Pet Rocks and pretty much the entire Ron Popeil inventory.  I would try to explain it, but instead, here’s the pitch straight off the Carstache™ website:

Carstache™ is the global leader in automotive facial hair, delivering the industry’s most luxurious in car mustaches.

We made Carstache™ purely because we think it’s funny and it makes people smile. No other reason. When people see a Carstache™ on the streets they laugh, wave, thumbs-up, fist pump, gun flex, wink wink, kiss kiss, you name it.

Some of you will rock Carstaches on a day to day basis, and for that you are awesome. For most, though, the Carstache™ is a sensational flare piece for events and special occasions like tailgates, birthdays, bachelor parties, Bar Mitzvah’s, Father’s Day, weddings, Halloween, Cinco-de-Mustache, etc… When you drive into a tailgate with a Carstache™ you get free beer, hot dogs, and high fives.

From the Hills of Hollywood to the Plains of Panama to the Alps of Awesometown, let it be known that the Carstache™ has arrived. Your car grille has been naked until now. It’s time to ‘stache up and feel the power!

Carstache™ car mustaches became available for retail purchase on April 12th, 2010. Carstache LLC is located in San Francisco, CA, and each Carstache™ is made right here in the USA.

Awesome is as awesome does…

~ Ethan at Carstache™

Well put.  Seriously.  You didn’t have to make it that interesting Ethan, but god bless you, you took the time and did.  May you sell boxcars of them.

By Dennis Ryan, CCO, Element 79


Chris says:

This is awesome.

And with all due respect to the fine people at Carstache, I think they would be the first people to tell you that the road to their success was first paved by the pioneers of unnecessary but hilarious car accessories at http://www.bumpernuts.com.

Proving, once again, that sometimes it takes a a little brass to get ahead in this world.