Inundata: We Have Infinite, Immediate Information, So Why Don’t I Feel Smarter?

Dennis Ryan, Advertising, OlsonYep, “inundata.” I just made that word up; coined it without consulting Merriam or Webster, Funk or Wagnalls, Strunk or White. I didn’t invent it because the world needed a new noun, but because I needed some way to describe the intellectual slippage I feel daily, trying to keep up with the crushing flow of breaking news and fresh research and relevant posts–the whole Force Five intensity of the mobile information superhighway that’s never far from hand.

But the critical distinction is that what we live with today is a blitzkrieg of data, not actual knowledge.

I don’t believe we are smarter, I think we’re more distracted.

I don’t think we multi-task, I think we do more things with less commitment.

And I truly don’t believe any of us are wiser despite today’s omnipresence of information. We have always been able to find or conjure data to support whatever belief we hold. It may not stand up to the rigors of the scientific method, but it doesn’t need to; we’re not scientists. At least, most of us aren’t.

Which is why we should all take time to stop and make art. We should all try things, create things and play. Because in the end, creativity is the human data that defines ourselves.

Oh, and it’s also why every brand needs a really well thought out search strategy.

 

By Dennis Ryan, CCO, Olson