Now Advertising Is REALLY In Trouble: Our Job Description Tops The List of Tired Buzzwords

Dennis Ryan, Advertising, OlsonEarlier this month, a posting on Business News Daily listed ten words that are horribly overused by American professionals on their LinkedIn profiles.

“Creative” led the list as the most tired buzzword for the second straight year. Apparently, the talent pool is awash in highly creative individuals.

Oh sure “effective” and “motivated” were also up there, along with “Innovative”, “Responsible” and “Problem solving” but none of those are the title of entire departments within ad agencies and marketing firms.

But “Creative” is. And apparently isn’t.


By Dennis Ryan, CCO, Olson

Kathryn Talty says:

I’m immediately changing my profile buzz word from “Creative” to “Punctual”. “Punctual” seems underused.

Tony Sharpe says:

Thanks, Dennis. Just what I needed on a Monday morning before the Christmas break.