Playing With Hot Wheels: Fun At Any Age

Perhaps you’ve seen this Columbian billboard for Hot Wheels…

Dennis Ryan, Olson, Advertising

Candidly, when I first saw it, all I could think was that some ad agency probably put that up themselves just to win a bunch of awards. Well, I’ve since learned the agency is the venerable Ogilvy and Mather and they have done this a few times. Including this fun execution installed in Mexico…

Dennis Ryan, Olson, Advertising

But this past Memorial Day Weekend, Mattel brought the Hot Wheels advertising awesome stateside by performing this stunt at the Indy 500: the world record for a distance jump in a four-wheeled vehicle. Check out the orange launch track…

Man, that’s just a hill of fun. Well played O&M, well played. Now clean your room.

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By Dennis Ryan, CCO, Olson

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