Prada, Jimmy Choo, and now, Nicole Polizzi

As a writer, I admit to despising the phenomenon of reality television programming whose sole strength is raising conflict to an art form even as it shreds every other aspect of drama. Braying hyenas aren’t fascinating in a zoo, let alone Beverly Hills or the Jersey Shore.

Which is a long way of explaining that I have never watched Nicole “Snooki” Polizzi ‘perform’ in anything outside of a TV news clip. I know she’s on a popular show, I know it pretty much centers around mook-y behavior and I know if I were forced to watch a season of it, I would spoon my eyes out. This is the excellent foppery of the world, and all that…

Dennis Ryan, Advertising, OlsonBut our culture confers celebrity on the most random people and that celebrity affords ancillary business opportunities which is why this person made noise this weekend for introducing flip-flops with pickles printed on them. Why pickles? I have no idea; perhaps buffalo wings didn’t reproduce well in line art. Whatever the reason, Nicole Polizzi now legitimately claims to be a footwear ‘designer’ adding this Summer line to her existing line of puffy shapeless slippers.

Somewhere, Christian Louboutin must be pounding his forehead with a three inch heel…

By Dennis Ryan, CCO, Olson