Social is Visual

Todays MediaPost reports that HubSpot, creators of software for inbound marketers, released a new study on social engagement which found, perhaps not surprisingly, that using visuals on Facebook Pages boosted response and engagement.

Their methodology was pretty simple–take about 9,000 B2B and B2C company posts and  compare Likes-per-photo vs Likes-per-posts.  Not only did photos earn 53% more Likes than average, they also earned 104% more comments.

Dennis Ryan, Advertising, Olson

Courtesy of Awkward Stock Photos

This follows the simple trend of our culture’s increasingly visual orientation.  The Facebook community uploads nearly 300 million photos every day and marketers who want to be relevant need to think visually as well.  Just please lord, don’t let this lead to a crush of vapid stock photography usage.

Then again, maybe that will help Mark Zuckerberg create huge demand so he can start to monetize his Instagram investment and sell businesses all of those photos…  Hmm…

 

By Dennis Ryan, CCO, Olson