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Tag Archives: A Hill of Fun
Context: The Next Frontier For Advertising
Forget ROI, forget GRP’s. forget unique selling benefits (please!): in the very near future, as advertising and marketing continues its accelerated evolvution in our fragmented, parity world, the discriminating value most critical to brands and brand messages will be context. … Continue reading
Posted in Advertising
Tagged A Hill of Fun, Brandfill, Context, Media, Overwhelming the Niche, Web 3.0
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