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Tag Archives: Accountability
In a Web 2.0 Empowered Society, Interaction Demands Feedback
This morning, an article in Advertising Age landed in my e-mail no less than four times before 9am. Mike Wolfsohn, the Executive Creative Director of Ignited wrote a strong blog post on his agency’s site outlining his frustration with the Zappo’s … Continue reading
Posted in Advertising
Tagged Aaron Magness, Accountability, Blog, Convergence, Crowdsourcing, Element 79, Ignited, Interaction, Mike Wolfsohn, Web 2.0, Word of Mouth, Zappos
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On Engagement and the Search For Meaningful Metrics
Last week, Gene Liebel, a managing partner at Huge, wrote a terrific piece for Mediaweek that took a skeptic’s view of engagement as the ‘metric du jour’ for success in digital projects. As someone who has a turnkey presentation titled “Engagement is … Continue reading
Posted in Advertising
Tagged Accountability, Earned Media, Engagement, Gene Liebel, Google, Huge, Mediaweek, Metrics, Opinion, Paid Media, Social Networks
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