Exhibit A: The Power of Visual Branding

Dennis Ryan — Mon, 15 Mar 2010 05:01:58 +0000

Without his mustache, he’d still be a mass-murdering, psycho-racist, but he’d be so much less…Fuhrer (photoshop courtesy of Buzzfeed).

Another totally-unrelated random thought from this past weekend: if you don’t believe we lose valuable things in the ever-increasing, pell-mell pace of modern life, than why did you miss that lost Daylight Savings hour so much Sunday? Hmm…

By Dennis Ryan, CCO, Element 79 — where today, we welcome back Monica Klasa–YEAH!

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WWHD? The Comic Virulence of the Hitler YouTube Meme

Dennis Ryan — Tue, 20 Oct 2009 11:44:56 +0000

Knock-knock jokes… Top Ten lists… ”That’s what she said”… Over time, cultures build stockpiles of shared comic references. Back when we all watched Saturday Night Live, everyone copped Dana Carvey’s “Isn’t that special?” complete with the Church Lady’s off-balance lip pursing. More recently, Kanye West’s obnoxiousness led to a spate of ”Imma let you finish–” bits. Sharing laughs around common reference points builds bonds between people, and simply makes the day pass more pleasantly…

So it’s no surprise that this video popped up at the end of last week. Mark Wegener, the man behind the consistently intelligent humor of ‘Local Paper’, passed along this latest version of Downfall, this time with Bruno Ganz’ Hitler screaming about the news media’s breathless over-coverage of the Balloon Boy hoax.

These days, you really are nowhere in the cultural landscape if you haven’t been referenced and had the piss taken out of you by ridiculous subtitles laid over this 2004 Oscar nominated film. Type “Hitler Downfall” into YouTube’s search box and you’ll get 2,280 hits. People have re-edited this clip to make Hitler rail on everything from Twitter’s server fail to Michael Bay’sTransformers to Tony Romo dumping Jessica Simpson. It’s become such a common reference point it’s even gone meta, with Hitler losing it over his discovery of all the Hitler parodies.

It will take a far smarter person than me to explain our collective subconscious enjoyment of seeing history’s most notorious villain alternatively simper and explode over the banal topics of everyday life. But the simpler truth is that the internet, originally designed to link brainiacs involved in military research and development, now serves a far more noble purpose: enabling distant people–often complete strangers–to satisfy our deeply human need for connection. And laughter.