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Tag Archives: Advertising Age
Social Media Hasn’t Replaced TV Viewing, It’s Connected It
Sixteen years ago, academic and data geek Robert Putnam hit a national nerve with his essay “Bowling Alone” about our collective loss of ‘social capital.’ By 2000, he published a book expanding on his premise that Americans were growing disconnected … Continue reading
Posted in Advertising
Tagged Advertising Age, Bowling Alone, Community, DVR's, Nielsen, Olson, Robert Putnam, Robin Sloan, Social Media, Twitter
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Let’s Call It Like It Is: Groupon = Crack
Yesterday, Advertising Age posted an item where SymphonyIRI states the obvious: Groupon and the emerging raft of social deal sites don’t provide any lasting lift for packaged goods brands. And what lift they do provide is shrinking. So while industry-wide, … Continue reading
Posted in Advertising
Tagged Advertising Age, Google, Groupon, Promotion, Promotional Dependency, SymphonyIRI, Walmart
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Can’t It Just Be A Product, Not A Value Judgement?
Political advertising depresses me. All the accusations and mudslinging make me worry for the future of civility in our increasingly shout-driven culture. I plan to vote for at least two candidates based solely on the tone of their radio advertising–call … Continue reading
Posted in Advertising
Tagged Advertising Age, Blue, BrandIndex, Cheerios, Craftsman, Democrats, FedEx, Fox News, Google, Political Advertising, Red, Republicans, UPS, YouGov
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If You Wanna Fish Where The Fish Are, Change The Channel from MTV to VH1
Of course we love the kids—every marketer loves the kids. And year after year, we send out message after message in desperate attempts to win the hearts and minds of those fickle young folk. Their tastes drive the culture; it’s … Continue reading
Just Because 15 Is Half of 30, Doesn’t Mean a :15 TV Spot Is Half As Effective as a :30 TV
(The inmates are playing cards and betting with cigarettes) Martini: (rips a cigarette in half) I bet a nickel. McMurphy: Dime’s the limit, Martini. Martini: I bet a dime. (Puts the two halves onto the table) McMurphy:This is not a … Continue reading
Posted in Advertising
Tagged Advertising Age, Ameritest, Charles Young, Jack Neff, One Flew Over the Cuckoo's Nest, Symphony IRI
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Facebook Privacy Settings Confusing You? There’s an App for That.
Of course there is. There’s an app for damn near everything. So given the rising chorus of complaints over Facebook changing it’s privacy settings with the onset of Open Graph, it’s only natural that someone would step into the breech … Continue reading
Posted in Advertising
Tagged Advertising Age, App, B.L. Ochman, Facebook, Mark Zuckerberg, Olark, Open Graph, Privacy, ReclaimPrivacy.org, Transparency
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Debating the Rules for Brands in Social Media
In the latest issue of Advertising Age, the memorably-monikered Taddy Hall lays out Ten Essential Rules for Brands in Social Media. Given the conflicting viewpoints regarding leveraging these platforms, these types of lists now clog every marketing outlet. As someone … Continue reading
The Best Way To Scale Social Media? Use TV. And Vice Versa.
One of the biggest complaints about Social Media is how difficult it is to scale. Sure, your Twitter feed may have a thousand followers, but aren’t those people likely to already be in your brand’s camp? And what exactly do … Continue reading
So Apparently There’s This CGI Film In Theaters. And It’s Rather Popular.
Fact: Avatar’s first weekend worldwide box office was $242.5 million. Fact: Avatar grossed $1.3 billion worldwide in less than a month. Prevalent Speculation: Including marketing, the project represented a nearly $450 million bet. Tactic: In this week’s Advertising Age, a … Continue reading
Tombstones and Dead Magazine Titles
Because it’s the internet and the source of all things you need even if you didn’t realize it, I found myself looking at this site: a collection of the twenty-five funniest tombstones of all time. And in that interesting collection … Continue reading