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Tag Archives: Advertising Age
Record Television Viewership Numbers and the Struggle Between Active and Passive
It happened again… Another Nielsen Report came out Tuesday claiming that Americans watch more TV today than ever before: a staggering average of four hours and forty-nine minutes a day. If that number doesn’t smack you upside your metaphoric head, … Continue reading
The Accessible Emotion: Why Laughter Is An Advertising Mainstay
The news from this year’s TV upfront market is that while the economy continues its drag on overall revenues, the one bright spot for primetime network sales has been half hour sitcoms. According to an article in Advertising Age, the … Continue reading
Posted in Advertising
Tagged Advertising Age, Comedy, Mentos, Network Upfront, Sitcoms
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PR Now Sidestepping Traditional Media Relationships To Pitch Consumers Directly
Advertising Age published an interesting item the other day on the rising trend among PR firms to take a pass on pitching traditional media outlets and go directly to consumers with their messages. A cynic might contend that publishing and … Continue reading
Clouds Don't Come Free: What Twitter Costs You and Why You Might Want to Rethink That Bargain
Perhaps the biggest accomplishment of American jurists has been reducing our vivid national tongue into an indecipherable mind-numbing wall of impenetrable boilerplate. Which is a form of job-protection I guess but otherwise adds precious little in the way of common clarity … Continue reading
Posted in Uncategorized
Tagged Advertising Age, Amazon, Biz Stone, email, Intellectual Property, SImon Dumenco, Twitter
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Actually Ad Age, The Reason "Why Social Media Isn't Living Up to the Hype (Yet)" Is Because There's No Such Thing As Social "Media"
In this week’s Advertising Age, Chris Perry–the senior guy in Weber Shandwick’s digital practice–wrote an article placing the major ‘blame’ for social media’s under-performance squarely at the feet of the ‘dated agency model.’ Because social media is so new and … Continue reading
At At Minimum, Spokespeople Should Be Able to Speak
Earlier this week, Advertising Age posted a story about the Kellogg Co. consolidating its agency roster from thirty down to five. As anyone who has lived through this nail-biting process well understands, a lot of agency people will be losing … Continue reading
Posted in Advertising
Tagged Advertising Age, Kellogg Co., Procurement, The Reader's Digest
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There Is No Free Lunch. Or Free Media.
In his post on Advertising Age’s Small Agency Diary, Marc Brownstein offers some thinking on ‘free media’ and whether or not it poses a threat to advertising and media agencies. Despite the soaring popularity of social media, do brand efforts in … Continue reading
Could We Please Stop the Self-Loathing? Ads Work.
This week’s cover headline on Advertising Age reads “Cannes swept by PR, integrated, internet winners” with the subhead “Tally suggests ad age is over–or, at least, it’s evolved to higher plain.” Setting aside my issue with the subhead’s overuse of … Continue reading
Posted in Advertising
Tagged Advertising Age, Adweek, Adweek Media, Earned Media, Mark Dolliver, Online, Paid Media, Print, Radio, tv
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