Tag Archives: Advertising Research Foundation

Debating the Rules for Brands in Social Media

In the latest issue of Advertising Age, the memorably-monikered Taddy Hall lays out Ten Essential Rules for Brands in Social Media.  Given the conflicting viewpoints regarding leveraging these platforms, these types of lists now clog every marketing outlet.  As someone … Continue reading

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No, Television Isn't Dead. In fact, It Hardly Has a Headcold.

One might reasonably trace our industry’s current low regard for TV back to Top Gun. Tony Scott’s chocolate filtered, MTV visuals ushered in a new standard for visual storytelling on film…and in turn, sent our industry down a road of … Continue reading

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