Tag Archives: Advertising

Advertising Has Always Been Confusing

Posted on November 5, 2010 by Dennis Ryan

Case in point: Don Draper. d By Dennis Ryan, CCO, Element 79 d Bookmark It Hide Sites

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Government Ads: Lotteries? Yes. Tourism? Okay. PSA’s? No.

Posted on September 7, 2010 by Dennis Ryan

Creating advertising is tough; criticizing it is easy.  And yet sometimes, decency demands you point a finger when the whole damned deal goes horribly, desperately wrong.  In most cases, this results from a well-intended, inexperienced client mistakenly believing that the … Continue reading →

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Happy New Decade! Here’s One Prediction for Advertising in The Teens…

Posted on January 1, 2010 by Dennis Ryan

Not a list or a look back of any kind; just one prediction regarding all this industry convergence and confusion about how the advertising business we knew will evolve in the decade ahead… #1.  The Days of Strategy Are Over. … Continue reading →

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Perception vs. Reality…Who Ya Got?

Posted on February 17, 2009 by Dennis Ryan

             Perception v Reality: A Fightcard Perennial In the marketing business, the smart money always lays down for perception.  And in today’s converging marketing business, that creates a classic brand challenge for traditional agencies: how do you enhance perception for … Continue reading →

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The Birthplace of Bad Work

Posted on December 19, 2008 by Dennis Ryan

My agency joined a number of our fellow agencies in a pro bono effort to help a big civic undertaking.  The clients were very well intentioned: they have a worthy endeavor, a LOT of material and a LOT of ideas. … Continue reading →

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The Beauty of Crisp, Smart Ball Movement

Posted on December 16, 2008 by Dennis Ryan

Two nights a week, a group of guys way past their prime play full court at the local Catholic elementary school gym.  Crowding the lane, slamming in the paint, occasionally committing acts of unlikely grace: it’s basically my version of … Continue reading →

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How Long Will It Remain The Wild, Wild Web?

Posted on December 11, 2008 by Dennis Ryan

In what turned out to be our swansong on Gatorade, our agency created the biggest viral hit of the Summer with “Ballgirl.”  An Ad Age writer called to talk about it today and like most industry journalists covering viral, he … Continue reading →

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On Being Generalists In An Age of Specialists

Posted on December 10, 2008 by Dennis Ryan

That’s the challenge facing classic advertising agencies: we are generalists in a time of specialists.  More and more over the past three years, clients have turned to consultants and specialty agencies for strategy, insights, and creative ideas, undercutting what had … Continue reading →

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Goodby Sets an Example for Redefining Agencies By Redefining As, Well, Something

Posted on December 8, 2008 by Dennis Ryan

A feature on ShootOnline describing how GSP won both Agency of the Year and Top Interactive Shop accolades for 2008 quotes an internal memo: “This was the year we decided we should no longer be an advertising agency.  In fact, … Continue reading →

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Hiring New Digital Talent vs. Retraining Traditional Counterparts or Why I Won't Be Working for AKQA Anytime Soon…

Posted on November 26, 2008 by Dennis Ryan

      Arthur Golden, Massachusetts/Geisha, Japan Suzanne Vranica of the Wall Street Journal moderated a panel at ad:tech New York at the beginning of the month featuring Sean Finnegan, President of Starcom MediaVest, Richard Guest, Managing Director of Tribal DDB New … Continue reading →

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