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Tag Archives: Advertising
The Motrin Debacle: It's Less About Twitter Power, More About A Bad Idea
So a couple of creatives thought they would create a knowing, lightly-sarcastic bit about a stress of mommy-hood and things went horribly, desperately wrong in their creative execution. Is it funny? Almost, just not quite funny enough. If it were … Continue reading
It’s Not Either Digital or Traditional, It’s Not Either Push or Pull: The Model Must Be Perpetual Motion.
In the ongoing tussle that characterizes far too many competing agency interactions, separatists on both sides make blanket statements asserting the superiority of traditional reach or digital engagement or whatever approach favors their current business model. And everyone loses, … Continue reading
Posted in Advertising
Tagged Advertising, Digital, Marketing, Online, Perpetual Motion, Pull, Push
2 Comments
Five Things I Learned Speaking In Madison Today
I drove the 143 miles to Madison today through light flurries (!) to speak at a luncheon put on by the Madison Advertising Federation. Perhaps not surprisingly, I discussed convergence and Element 79′s experiences as we, like every other … Continue reading
Posted in Advertising
Tagged Advertising, Element 79, Engagement, Marketing, Media, Online, viral, Word of Mouth
1 Comment
What ASI, LINK and other Quantitative Tests Have In Common With Inflatable Love Dolls… …
–they are all lousy reflections of real life experiences. Look, I understand the need for testing. I’ll even admit that some of my work has improved through qualitative. But in nearly twenty-five years, I’ve never seen any piece of work … Continue reading
Posted in Advertising
Tagged Advertising, Digital, Interactive, Marketing, Online, Qualitative Testing, Quantitative Testing
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Have You Hugged Your Media Partner Today?
God I miss media people. And not just because you could always rely on them to pass along some sweet swag like Fox News coffee mugs or Cat Fancy umbrellas… No, I miss media people because just when we needed … Continue reading
Two Newly-Emerging Dirty Words: “Paid Media.”
A recent blog by Catalyst:SF planner Cory Treffiletti on onlineSPIN (you may have to join Media Post) raised some interesting points regarding a little-discussed aspect of the digital revolution; the proliferation of platforms offering free –or very low cost — … Continue reading
Posted in Advertising
Tagged Advertising, Interactive, Media, Social Networks, Super Bowl
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ADVERTISING IS A CONFIDENCE GAME (but not a con game)
GM reports $2.5 billion loss this quarter. The Dow skids down 400 points for the second day in the row. Hoo boy. As the fiscal sky falls on the market, every agency faces disturbing cutbacks in client investments. And so … Continue reading
Forget Re-Naming Rights: New Media Alone Won't Work Unless It Engages
In meeting after meeting, clients and agency people espouse the virtues of finding or creating new mediums for ad messages. That’s a classic half-solution: all reaction, no consideration. Because you don’t break through ad clutter by adding a new format … Continue reading
A New Website You MUST Visit…
–or not. Surf here to learn more about my career in advertising than anyone really needs to know. More than anything else, this site is a testament to how simple those clever people at Mac have made it to fully … Continue reading
Another Reason The Traditional Agency Model is Under Seige
Sure, convergence casts a long shadow over traditional agencies. The proliferation of new media and its attendant audience dispersal create serious headaches for everyone searching for smart, responsible channel planning. And every traditional agency must grapple with the need to not … Continue reading