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Tag Archives: Adweek
After This Reset, What's Ahead for Advertising?
Something happens during natural disasters–something oddly positive. As the floodwaters rise or the fires spread, people reach out in cooperation, banding together as ad hoc communities with a common cause. Long after the damage is over and property has been … Continue reading
Posted in Advertising
Tagged Adweek, Brand Week, Brands, Google, Initiative, Recession, Steve McClellan, Sue Mosely, Trust, WPP
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Could We Please Stop the Self-Loathing? Ads Work.
This week’s cover headline on Advertising Age reads “Cannes swept by PR, integrated, internet winners” with the subhead “Tally suggests ad age is over–or, at least, it’s evolved to higher plain.” Setting aside my issue with the subhead’s overuse of … Continue reading
Posted in Advertising
Tagged Advertising Age, Adweek, Adweek Media, Earned Media, Mark Dolliver, Online, Paid Media, Print, Radio, tv
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A Huge Television (and Online and Mobile) Audience Is There For Your Ad, But You Still Gotta Earn It
We’re still watching. Actually, we’re watching more than ever. The three-screen audience for video content has never been larger or more active, that is, if you define ‘active’ as sitting still and watching other people do things. For advertisers, that’s … Continue reading
A Creative’s Place Is Out of Home. And On Line. And Programming. And Publishing…
For the cover story of the current issue of Adweek, Janet Stillson interviewed a number of CMO’s regarding what they want most from their agency and media partners. Anyone familiar with this type of article can guess the CMO’s broad … Continue reading
Posted in Advertising
Tagged Adweek, CMO, Creatives, Gaming, Innovation, Media Agencies, MindShare, Social Networks, Traditional Agency, Unilever, Walgreen's, Web Development
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Sadly, It's The Adweek News That Fits These Days…
This One Could Have Started with “B” Ahh, Monday: the first workday of 2009. And the day the new Adweek arrives. Today’s edition features the lads from Crispin, coverboys again as Agency of the Year. Frankly, I stand in … Continue reading