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Tag Archives: Amie Dowker
Advertising Breakthrough at the Street Level
A lot of marketers make a big deal about the need for street teams and live, experiential marketing. And they budget for it. But people actually on the street operate with far more limited budgets. To them, breakthrough isn’t just … Continue reading
Posted in Advertising
Tagged Amie Dowker, Comedy, Experiential Marketing, Gorillas, Monkeys, Street Teams
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B-G-B (Bonus Guest Blog): Brand Personality, BETA-fied.
Guest Blogger: Amie Dowker Amie is a Director of Account Planning at Element 79 and an active thinker on emerging media and consumer trends. She digs deep into technology for Cricket Wireless and finds ways to humanize data, and wrestle … Continue reading
Posted in Advertising
Tagged Account Planning, Amazon, Amie Dowker, Beta-fy, Brands, Douglas Atkins, Jim Jones, Kiva, Netflix, Social Media, The Culting of Brands, Threadless, User Experience, Web 2.0, Zappos
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