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Tag Archives: Animatics
The Esperanto of Bad Ideas
Great ideas travel far and fast. Unfortunately, so do awful ones. Today, with the onset of Negative Media–consumer driven backlash empowered by Web 2.0–advertising ideas that fall into that unfortunate latter category are no longer even limited by geography. Witness … Continue reading
Posted in Advertising
Tagged Animatics, Bad Ideas, Enterprise Car Rental, Negative Media, Web 2.0
3 Comments
You’re Right Again Bill Bernbach: Advertising Is Fundamentally Persuasion, and Thus Not Science But Art
A group of us spent the day yesterday at a briefing session for a new business pitch. Unlike most of these exercises, this client spent a lot of time carefully assembling a presentation that was incredibly dense with facts and … Continue reading
Posted in Advertising
Tagged Animatics, Art, Bill Bernbach, Harris Bank, Performance, Persuasion, Science, Television
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