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Tag Archives: Art Director
This Is What Happens When Art Directors and Copywriters Don’t Communicate…
Yep, the writer fashioned a perfectly fine tagline…punchy, rhythmic, concise. And the art director cast and styled a very beautiful model…her hair is flawless and she’s certainly lean. But exactly which part of her drawn, emotionally-exhausted expression communicates ‘Live Well’? … Continue reading
This Weekend, I Saw The Future of Film Rendered In Breathtaking CGI
No, I didn’t see Avatar–though I will. As a student of culture, I must. In one month, Avatar’s already become the second highest worldwide release ever, behind Cameron’s own Titanic. And this despite having a title set, as Element 79 … Continue reading
Posted in Advertising
Tagged Alex Roman, Arch Viz, Art Director, Avatar, CG, Element 79, Filmmaking, Harry Potter, Jorge Seva, Lindsay Stevens, MAM, Santiago Calatrava, The Third and the Seventh, Transformers, Vimeo
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