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Tag Archives: B2B
A Call To Creatives From Every Discipline: Converge Now!
The ongoing debate over who should lead the next iteration of marketing creativity has grown exhaustingly tiresome. Anyone who still spends their energy debating the relative merits of digital or traditional creativity is wasting precious time. Today, the only true … Continue reading
Posted in Advertising
Tagged B2B, Creatives, Digital, Matt Kaplan, MediaPost, Traditional, VisibleGains
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As Marketers Recognize and React to Social Networks, The Notion of Specialized B2B Agencies No Longer Makes Sense.
The massive changes in technology and consumer communication platforms mean a great many recognized truths in the world of advertising no longer hold. We work in a time when the very notion of brand advertising must make a Copernican shift… • … Continue reading