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Tag Archives: Bad Ideas
The Esperanto of Bad Ideas
Great ideas travel far and fast. Unfortunately, so do awful ones. Today, with the onset of Negative Media–consumer driven backlash empowered by Web 2.0–advertising ideas that fall into that unfortunate latter category are no longer even limited by geography. Witness … Continue reading
Posted in Advertising
Tagged Animatics, Bad Ideas, Enterprise Car Rental, Negative Media, Web 2.0
3 Comments
No Joke: The Cost of a Truly Bad Idea
Anyone who has ever attended a brainstorming session has heard the well-intended bromide “There are no bad ideas.” This of course, is a blatant lie: there are countless bad ideas. Bad ideas pop up with astonishing frequency, leaving hideous blemishes … Continue reading