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Tag Archives: Banner Ads
You’re Doing It Wrong: Botching the Beautiful Potential of Digital Marketing
The promise of online marketing–all that immediate access to the pertinent information you want, served up within a context of relevant content, targeting to dayparts and geographies–even climate conditions or news events–all that promise still exists. Unfortunately, it exists in the … Continue reading
Posted in Advertising
Tagged ad:tech, Banner Ads, Digital, Engagement, Relevance, Traditional, Zussi Research
2 Comments
Opinions Create The True Future Value of Facebook
I recently had my consciousness raised regarding Facebook. On this blog some months back, I wrote a surprisingly popular post wondering whether this social network would become the Members Only jacket of the early 21st Century. Once the novelty wore … Continue reading
Posted in Advertising
Tagged Banner Ads, Bing, Brands Are Opinions, Collecta, Contextual Data, Dogpile, Facebook, Google, IceRocket, Mark Zuckerberg, Members Only Jacket, SEO, Social Networks, Wired
1 Comment
A Simple Distillation of Advertising's Modern Challenge: Opinion Now Has A Channel for Mass Distribution
Technology strategist Jonathan Yarmis wrote a very insightful article about Facebook for Business Week where he concisely defines the challenge modern agencies face in today’s socially networked world. He boils the issue down to credibility: advertising is no longer a trusted … Continue reading
Posted in Advertising
Tagged Banner Ads, Brandfill, Business Week, Charles Kettering, Element 79, Facebook, Jonathan Yarmis, Opinion, Social Networks, Word of Mouth
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