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Tag Archives: Banners
Al Gore: Advertising Visionary or Greenhouse Gasbag?
Ex-Vice President Al Gore delivered the keynote address at Digitas’ Digital Content Newfront this past Wednesday in a speech Adweek characterized as ‘putting agency creatives on notice.’ Speaking as one of the co-founders of Current Media, Mr. Gore used the … Continue reading
EEK-Commerce! Or How The New Push for Personalized Display Ads Reveals Digital’s Hamhanded Direct Advertising Roots in the Most Totally Creepy Way…
I get it. These days, everyone gets it. Any time I’m on an e-commerce site, some unseen recommendation engine works to insure that I see listings that reflect my own tastes and interests, like say alternative music as opposed to polka … Continue reading
Posted in Advertising
Tagged Banners, Behavioral Insider, Bud Light, ChoiceStream, Direct Marketing, Display Ads, Off-Site Advertising, Online, Personalization, Relationship
1 Comment
comScore's 12 Month Study: Display Ads Significantly Lift Online Search Activity
Sorry: It’s Not Quite This Simple… So banner ads work. Specifically, consumers exposed to banner ads are more likely to search for brand terms than those who aren’t. Display ads boost both paid and organic searches and clicks. According … Continue reading