Tag Archives: Bear Stearns

Yes, Brands Are Opinions, Even the Element 79 Brand

In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked.  When those negative opinions are unfounded or severely exaggerated, the damage can be massive (ask any ex-Bear Stearns employee about that one). Because in today’s socially-networked, immediate-impact world, opinion … Continue reading

Posted in Advertising | Tagged , , , , , , , , , , | 1 Comment