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Tag Archives: Blog
Yes, You Can Be a Historical Figure and a Bad Ass
Case in point: Teddy Roosevelt. These posters are part of a series called “Historically Hardcore” by Jenny Burrows (AD) and Matt Kappler (CW) who created it as a spec campaign when they were ad students at Creative Circus. The fact … Continue reading
Posted in Advertising
Tagged Behance.net, Blog, Creative Circus, Google, Jenny Burrows, Matt Kappler, Olson, Smithsonian, Twitter, viral
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Eleven Years Ago, This Was Insight. It Still Is.
Every weekday, I try to write something relevant to advertising, branding, or simply modern life. But today, I’m going to highlight someone else’s writing. Which is a nice way to say “I’m copying.” I’m copying off one of the web’s original … Continue reading
Is This Progress? Contextual, Behavioral Messaging Comes To Spam.
New techniques in behavioral targeting raise privacy issues very worthy of debate. Some might think this kind of thing is limited only to deep-pocketed, multi-national marketers. Au contraire… As anyone who’s ever posted a blog realizes, the comments section attracts … Continue reading
Where Have You Been? A Matter of Cookies and Transparency.
This month’s Epicenter blog on wired.com discusses Flash Cookies, an online tracking mechanism similar but far less known than the more commonly-recognized internet cookie. Both operate very similarly to store user data, but there are signifigant differences. Perhaps the biggest … Continue reading
A New Local Network: ChicagoNow.com
The people over at Tribune Media just debuted chicagonow.com: a new blog network launched two weeks ago after three months in beta as chicagosbestblogs.com. Aggregating seventy+ blogs that loosely share a Chicago-centric theme, this site aims to attract young, digitally-savvy readers uninterested … Continue reading
Posted in Advertising
Tagged Blog, Bud.tv, Chicago, Chicago Tribune, ChicagoNow.com, Clay Shirky, Community, Craig Newmark, Improv, Web 2.0, Wired
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In a Web 2.0 Empowered Society, Interaction Demands Feedback
This morning, an article in Advertising Age landed in my e-mail no less than four times before 9am. Mike Wolfsohn, the Executive Creative Director of Ignited wrote a strong blog post on his agency’s site outlining his frustration with the Zappo’s … Continue reading
Posted in Advertising
Tagged Aaron Magness, Accountability, Blog, Convergence, Crowdsourcing, Element 79, Ignited, Interaction, Mike Wolfsohn, Web 2.0, Word of Mouth, Zappos
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Brands Are Opinions
I’ve read and heard hundreds of definitions of brands over the years and while many of them are compelling in one way or another, most of them get bogged down in intellectualism. To me, the definition is simple: brands are … Continue reading
Posted in Advertising
Tagged Blog, Brand Advocacy, Brand Management, Brands, Brands Are Opinions, Convergence, Public Relations, Social Networks, Virals, Web 2.0
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I Don't Have All The Answers. But The Internet Connects Me To Smart People That Might…
People like Ad Age’s Randall Rothenberg certainly provide good, informed opinion and perspective around this whole marketing convergence thing. Today, he posted a long, incredibly thoughtful, and refreshingly blunt assessment on Interactive Advertising Creativity. Or rather, the horrific dearth of … Continue reading
Posted in Advertising
Tagged Blog, Daniel Pink, Interactive, Metrics, Online, Traditional Media
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Actually, There Are One Hundred and Fifty Million Reasons Why Facebook Matters
My friend Stephen Riley sent me a link to a post on Adam Singer’s remarkable blog “The Future Buzz.” This particular post listed a remarkable string of numbers quantifying the impact and pervasiveness of some of the biggest social networks. … Continue reading
Thanks for Reading This Blog, But Go Here Instead…
Seriously, surf over to the Draplin Design Co. website and you will not be disappointed. Aaron Draplin is a compulsive blogger and designer with a strong bent for mid-century American graphics. I’ve visited his site daily for months, compulsively reading … Continue reading