Tag Archives: Blogging

Powering Down…

Posted on June 23, 2011 by Dennis Ryan

People blog for all sorts of reasons; the discipline of daily writing, the joy of self expression, the fleeting sensation of relevance when a couple hundred people read a post. Over the past two years, I’ve blogged every weekday for … Continue reading →

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Parenting, Mirroring, and Passing on Geeky Tendencies to Children

Posted on May 25, 2010 by Dennis Ryan

When I was a kid, the anti-smoking PSA “Like Father, Like Son” seemed to run constantly.  A Dad and his boy spend an easy Saturday together, painting the house, washing the car, skipping stones, and everything the man does, his … Continue reading →

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Yes, Brands Are Opinions, Even the Element 79 Brand

Posted on April 26, 2010 by Dennis Ryan

In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked.  When those negative opinions are unfounded or severely exaggerated, the damage can be massive (ask any ex-Bear Stearns employee about that one). Because in today’s socially-networked, immediate-impact world, opinion … Continue reading →

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Spammed-A-Lot: Imagining a Life Without Akismet

Posted on December 21, 2009 by Dennis Ryan

When I first started blogging a year ago, I noticed this little switch on WordPress that activated something called Akismet.  Apparently, this product shielded my comments section from Spam, and so I clicked it. Those Akismet people make a seriously … Continue reading →

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The Challenge for Marketers Regarding Social Networks: Embracing the Narcissism

Posted on July 30, 2009 by Dennis Ryan

Back in the mid-70′s, I used to ride the bus to junior high with a kid called “Tiger” Jackson.  Actually, none of us called him “Tiger” but apparently someone in his family did and he liked the sound of that … Continue reading →

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Opinion’s Omnipresence Renders Traditional Conceits Like "Brand Truth" and "Consumer Truth" Irrelevant

Posted on June 8, 2009 by Dennis Ryan

The HSBC ‘Points of View’ Campaign For the past four years, HSBC has run a provocative poster campaign from JWT.  Using a brilliant media buy in high traffic airport jetways, the ads highlight paradoxical points-of-view.  Simple graphics and headlines illustrate the … Continue reading →

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Why I'm Re-Reading Robert McKee's "Story"

Posted on March 5, 2009 by Dennis Ryan

Yep, for the moment I’m setting aside Groundswell and Buyology for all 480 pages of Story, a ten year old, way too heavy hardcover that focuses mainly on the craft of screenwriting.  Why? Because I no longer believe that campaigns measure … Continue reading →

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On Strunk and White…and Marty.

Posted on December 23, 2008 by Dennis Ryan

For the past twenty years, my wife’s brother-in-law Marty has steadfastly refused to use the word ‘party’ as a verb.  His diligence straddles that lonely border between nobility and futility, yet still, he holds to his standards. I couldn’t help … Continue reading →

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