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Tag Archives: Bowling Alone
Social Media Hasn’t Replaced TV Viewing, It’s Connected It
Sixteen years ago, academic and data geek Robert Putnam hit a national nerve with his essay “Bowling Alone” about our collective loss of ‘social capital.’ By 2000, he published a book expanding on his premise that Americans were growing disconnected … Continue reading
Posted in Advertising
Tagged Advertising Age, Bowling Alone, Community, DVR's, Nielsen, Olson, Robert Putnam, Robin Sloan, Social Media, Twitter
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HE’S THE ANGRY BIRD WIZARD/THERE HAS TO BE A TWIST…
Wow, that doesn’t work. At all. Pete Townshend could never set his seminal rock opera Tommy in today’s world. Of course, the real irony is how Tommy’s isolation as ‘that deaf dumb and blind kid‘ perfectly mirrors our own posture … Continue reading
Posted in Advertising
Tagged Bowling Alone, Pete Townshend, Pinball, Pinball Wizard, Stern Pinball, Tommy
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The Challenge for Marketers Regarding Social Networks: Embracing the Narcissism
Back in the mid-70′s, I used to ride the bus to junior high with a kid called “Tiger” Jackson. Actually, none of us called him “Tiger” but apparently someone in his family did and he liked the sound of that … Continue reading
Posted in Advertising
Tagged Blogging, Bowling Alone, Comedy Albums, Dunbar's Number, Facebook, MobileInsider, Narcissism, Social Networks, Steve Smith, Twitter
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Ad Sociology: From 'We' to 'Me' and Now To a New 'We/Me' Generation
From the dawn of time, people have organized in groups: for survival, for security, for strength. We are, at our primal roots, a fundamentally gregarious species. And so for untold years, mankind sought out others and formed groups, small and … Continue reading